For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients.
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.
After leveraging the well-known intellectual property of Rovio's Angry Birds for its first game for the Magic Leap One, Resolution Games is singing a new song with a familiar refrain for its next game for the augmented reality headset.
Facebook recently hit a snag in its quest to take augmented reality face effects to its millions of users.
At IFA in Berlin today, Sony introduced the latest models of the Xperia line, with new features in tow that should appeal to creators of augmented and virtual reality content.
As Alfred monologued in The Dark Knight, "Some men aren't looking for anything logical, like money. They can't be bought, bullied, reasoned, or negotiated with. Some men just want to watch the world burn."
The Oscars are fast approaching, which means that all the most talked about films are getting a second dose of heavy promotion in hopes of winning an Academy Award.
Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Any developer working with the HoloLens knows that the fight for polygons is a very real conflict. For all of the magic it creates, the HoloLens is a high-powered mobile device that has all the typical processing limitations of a mobile device.
From the creators of the Diet Coke and Mentos experiment, EeepyBird show us how to have fun with sticky notes. Glue together stacks of post it pads. Write whatever you like on the side of the stack. End result has a cool Jacob's Ladder effect. Fun paper trick!
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
At their event in San Francisco today, Microsoft announced that they have begun accepting pre-orders for Windows Mixed Reality headsets from Acer, Dell, Lenovo, and HP, with the devices arriving on Oct. 17 along with the Windows 10 Fall Creators Update.
Facebook, you either love it or you hate it ... or maybe you're indifferent. The point is, Facebook is everywhere, and the debate is still raging over whether or not it's actually, well, good. That debate may not exist for the various personalities of Facebook much longer, however, as Facebook announced a new app geared directly towards improving how they broadcast their content to their audiences.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
Is there a bigger name in pop music than Taylor Swift right now? Her 116 million followers on Instagram would probably argue, "No." As such, if you're one of these many followers, you might have seen Taylor advertising a new "4.26" filter on her story. Problem is, there's no clear instruction for actually using the filter. That's where we come in.
The narrative that Magic Leap has weaved for the Magic Leap One has focused on the freedom of spatial computing versus dated modes of 2D screens.
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today.
Windows Insiders running Build 14971 of Windows 10 in the Fast Ring can now look for the "Windows Holographic First Run" app to check to see if their PCs are up to the task of running Windows Holographic. It won't detect your VR headset yet, but at least you'll be able to see if your computer will be compatible.
Stories are everywhere in social media today, but that wasn't always the case. In 2013, Snapchat introduced the world to these temporary windows into our daily lives. Since then, stories have infiltrated other popular apps. However, to stand out, you can't solely rely on the app where the story will be posted. Instead, you need a suite of apps that can turn your story into something special.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
