After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.
Apple just released the sixth beta release for iOS 12.2 today, Monday, March 18. Just as expected, the update to the developer version dropped just past 1 p.m. EDT (10 a.m. PDT), and comes with new changes and features from iOS 12.2 beta 5 and beyond, including a new warranty status in the "About" page in Settings.
Seven days ago, Apple released the first public beta for iOS 12.2. Now, public testers have access to the latest beta update since Apple released 12.2 public beta 2 on Tuesday, Feb. 5. The company released the developer beta one day earlier, which includes bug fixes, new Animoji, and more.
On Monday, Feb. 4, Apple released the second developer beta for iOS 12.2. The update features bug fixes to users running iOS 12.2 beta 1, as well as four new Animoji for Face ID devices. Developers are strongly encouraged to update their iPhones. It's unclear at this time whether the update includes a fix for the Group FaceTime bug discovered last week.
Public beta testers are no longer stuck on iOS 12.1.3. Apple just released the first public beta for iOS 12.2 today, Jan. 28. The company released the first developer beta for the software Thursday, Jan. 24, which includes new features for HealthKit and News, as well as a slew of hints for upcoming developments.
One day after the official release of iOS 12.1.3, Apple released the first beta for iOS 12.2 to developers. The software appears to be the first in some time to be a major update. Apple's last beta cycles included 12.1.2 and 12.1.3, incremental updates to iOS 12.1. Now, we've entered a new version of iOS 12 entirely, hopeful for new features.
While Leap Motion has given makers a DIY solution for building their own augmented reality headset with Project North Star, a self-described "AR wonk" has taken the blueprints one step further by creating an untethered version.
A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.
Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
Apple released the first major iOS 12 update Tuesday, Oct. 30, just hours after the company's iPad and Mac presentation. While iOS 12.1 is the first official update to hit iPhones since iOS 12.0.1, beta testers had enjoyed an exclusive first-hand look at all the new features the latest OS has to offer. So what's new in iOS 12.1?
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability.
While they don't do augmented reality just yet, the latest styles of Snapchat's Spectacles 2 camera glasses serve as a peek into the future of how mainstream AR wearables may look.
While last year's revelation that Apple slows down iPhones with aging batteries left a bad taste in users' mouths, the company's $29 battery replacement program was a step in the right direction. However, all good things must come to an end; Apple will soon shut down the program, leaving users to pay the full $79 to replace their faulty batteries.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
Apple's dedication to iPhone security is one of the company's biggest selling points. It's no surprise then that iOS 12 offers users a simple yet powerful way to make, save, and auto-fill strong passwords to your iCloud Keychain when creating accounts in both Safari and in apps. The best part? You hardly need to do a thing.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
Project Fi, Google's MVNO, is running a new promotion on the latest and greatest from LG. From July 16 until the 29th, whenever you order and activate the LG G7 ThinQ or LG V35 ThinQ, you will receive a $300 service credit. When you do the numbers, that equals a minimum of three free months of service.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually flustered message: We promise, the magic we're telling you about it better than anything you've seen on video.
We've shown you the best augmented reality headsets, and now it's time to show you the rest. These are the AR headsets you've probably never heard of or even seen. The AR headsets that, in some cases, have a shot at the big time, and may one day reach widespread adoption, and, in other cases, are unwieldily contraptions that look like something out of a weird science fiction movie.
Earlier this week, we told you about the new DreamGlass augmented reality headset from Dreamworld, a company started by a former Meta executive. The device looks great, and the features sound good, but is it worth your hard-earned cash? I recently took it for a brief spin to find out.
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
Apple is speeding things up in the iOS 11.4 development. The company released to developers the fifth beta for iOS 11.4 on Monday, May 15. Public beta testers got the update just hours later. The update comes just one week after the release of the fourth 11.4 beta, which introduced minor bug fixes and security patches to iPhone running the software. This beta version doesn't seem any different.
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.
There was a huge Marvel movie that opened a week ago, and a popular TV show just finished its second episode of the current season. Both of these facts translate to more cool Snapchat lenses to try out on your iPhone or Android phone, thanks to Snapchat's Lens Studio — where anyone can make a sweet lens.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
