News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
You can bet Thor costumes will be prominent among the superheroes seen this Oct. 31. Since the summer, there has been no shortage of coverage for Thor: Ragnarok, and the timing of its November release couldn't be better as a tie-in with the cosplaying holiday known as Halloween. This year, the success of pulling off the Thor costume will rely on how well your new Thor helmet looks, which as it happens, you can DIY at home, using a few simple supplies and perhaps a trip or two to the craft and...
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
When customizing your Android home screen, it's always a challenge to balance aesthetics with functionality. Do you crowd your home screen with icons and widgets so they are easier to reach, or do you spread the icons over many home screens? Each option has its downsides, and with most launchers, these are your only choices — but with Action Launcher, there's another way.
In the case of rotting food, microbes are not our friends. Now, scientists have developed a new food wrap coated with tiny clay tubes packed with an antibacterial essential oil that can extend the shelf life of perishable food, so we can waste less and eat more.
Recently, I ran across SecGen, a project which allows a user to create random vulnerable machines. I absolutely love vulnerable machines, since a vulnerable VM is a safe and legal way to practice hacking tactics, test out new tools, and exercise your puzzle-solving skills.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
Verto Studio 3D is a 3D modeling package that has been in the works for a while now by Michael Farrell, the owner of Verto Studio LLC. Farrell has been working toward bridging the gap between XR 3D modeling and what we have become accustomed to with desktop 3D modeling packages like 3D Studio Max, Maya, and Blender.
New research reveals how E. coli bacteria construct elaborate and effective tunnels to pump unwanted molecules like antibiotics and other toxins out of cells. The discovery could help us better understand how antibiotic resistance occurs and give us a leg-up to beat them at their own game.
Self-driving car models and fleets get most of the media attention, but it is the suppliers that design and make the technologies underpinning the driverless revolution, says Guillaume Devauchelle, the vice president of innovation and scientific development for leading tier-one supplier Valeo.
Bed bugs are parasites not yet known to spread disease — but they cause plenty of irritation. As scientists and landlords search for new ways to deal with the pests, a new study examines how we can deter bed bugs without so many chemicals.
Some types of bacterial infections are notoriously tough to treat — and it's not all due to antibiotic resistance. The bacteria themselves are rugged and hard to penetrate with drugs.
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
The Cloud Security Alliance (CSA), a leading IT trade association, has published its first report on risks and recommendations for connected-vehicle security, ahead of when driverless cars are about to see volume production in the near future.
The roll-out of T-Mobile's hotly anticipated 'Digits' service is now underway. For those unfamiliar with what could be the un-carrier's next killer app, 'Digits' is basically a combination of Google Voice and AT&T NumberSync. With it, T-Mobile customers can use their number across any phone, tablet, wearable, or PC. That means you can give out your phone number and answer the call on any device you like.
The Centers for Disease Control and Prevention estimated that there were 212 million cases of malaria across the world in 2015, and 429,000 of those people died — mostly children living in Africa. Preventing and treating those infections has been a challenging world priority. That makes a new malaria drug discovery — published in Science Translational Medicine — incredibly important.
Over 90% of ride-or-die iPhone users will upgrade to the latest Apple smartphone, according to a recent survey. Really, though? Well, Morgan Stanley certainly seems to think so.
The latest iteration of the gaming classic, The Sims, has arrived as a soft launch for both iOS and Android in Brazil. Aptly named The Sims Mobile, this free-to-play game seems to be very faithful to the PC-based version that won it so much acclaim. There are plenty of things to do in The Sims Mobile besides the usual home and character customization, and the game also lets you interact with real life friends to fully experience its virtual world together. Maintaining relationships, whether r...
The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
WhatsApp sneakily made some security changes to iCloud backups without your knowledge, ladies and gents. Not that strengthening security is a bad thing, but still!
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
John Legere seems to operate under the philosophy of, "If you're going to be late to the party, throw a better one." On Tuesday, Legere announced T-Mobile's intention to build the nation's first true 5G network, following AT&T's rollout of its "5G Evolution" network. A network which many said was, to put it in polite words, nonsense.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
Updated 5/2/17: CultofMac reports analysts at Deutsche Bank are confirming the delays. The analysts believe the delays are due to "component shortages and technical challenges." This would corroborate the rumors listed below. We here at Gadget Hacks will bring you more on this story as it develops.
Uber's driverless car program lead has quit after just one year working for the ride-hailing company.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
Jam City's Panda Pop was a great success that helped millions of users waste vast amounts of precious time with its bubble-popping panda cuddliness. Not wanting to mess with success, Jam City has now simply re-skinned the game to feature all the beloved characters from Charles Schultz's timeless Peanuts universe, complete with its relaxing soundtrack and a new name—Snoopy Pop.
Tom Clancy games, like Rainbow Six and Ghost Recon: Wildlands, are famous for their realistic and immersive gameplay that focuses on covert, low-intensity warfare. Ubisoft now appears to be testing the overcrowded waters of mobile gaming with the release of ShadowBreak, and has soft released the game for both iOS and Android in Canada for further development, which means that with a little tinkering, you can play ShadowBreak in any country.
There have been mumps outbreaks in three different US colleges so far this year as instances of the illness are on the rise, according to the Centers for Disease Control and Prevention (CDC).
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
As Intel steps up their investment in driverless technology with a $15 billion acquisition of Mobileye, so have automotive supplier Bosch and NVIDIA teamed up to manufacturer driverless car systems with the much-awaited Xavier chip.
Since the 1960s, bacteria have been hopping a ride into space on space vehicles and astronauts, and have been cultivated within experiments on space shuttles and the International Space Station (ISS). The extreme growing conditions and the low gravity environment on the Earth-orbiting vehicles offers a stable research platform for looking at bacteria in a different light.
Designing for mixed reality, especially for the HoloLens, can present unique challenges. Dong Yoon Park, a Principal UX Designer at Microsoft with a passion for typography, recently gave a talk to the Windows Holographic Users Group Redmond (WinHUGR) about the pitfalls he ran into trying to convert what started out as a 2D iOS app 5 years ago to the newer 3D Holographic frontier with Unity.
Collecting Pokémon in Pokémon GO is only half the fun. Once you've reached Level 5, it's time to get your Pokémon ready to do battle with other Pokémon. This is where Gyms come in.
Not content with bringing the first untethered mixed reality headset to market, Microsoft wants to expand their Windows Holographic operating system beyond HoloLens into vastly more robust technologies.
We already know that Samsung's Galaxy S7 is one of the most versatile smartphones ever made, complete with edge-to-edge displays, water resistance, and a huge battery. But what's versatility without durability? How much punishment can the Galaxy S7 take? Let's play a game of Samsung Galaxy S7 Punch-Out!! and see what happens.
Obviously this is just a teaser, and who knows how soon we'll see something like this in real life, but just go ahead and watch the video first before you continue reading.