What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
Augmented and mixed reality developer Arvizio is working on a suite of software solutions for enterprises that will extend HoloLens capabilities as a full-fledged collaboration and conferencing tool. The company will demonstrate its Mixed Reality Studio suite to attendees at the Augmented World Expo, which begins later this month in Santa Clara, California.
For accepting payments on the go, try out the Square payment system. Square allows you to take your customer's credit cards as payment when selling your products out of food trucks, at events, or door-to-door. This guide will show you how to use Square to charge customers using their credit cards.
If you own your own business, no matter how efficient it is, you probably field complaints from customers. Dealing with these complaints, and using the information therein to improve your company, can be stressful and challenging. This video features a business expert outlining some simple advice for ways that you can improve the efficiency of you customer support process.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
It seems like there's a cyber security scare every day. Consumers are growing increasingly concerned about the safety of their accounts, and they have reason to be. Hackers will maliciously attack you anywhere — and we mean anywhere — they can to get your private information.
Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers.
According to multiple users on Reddit, the Pixel and Pixel XL's camera can have some serious auto-focus issues if you're using a certain type of case with Google's new flagships. When the problem occurs, your camera app will refuse to settle on a focus point, making almost everything in the frame blurry. Redditor HeshoMike uploaded a video of the phenomenon, and you can see it in action here:
When was the last time you bought a CD? Most of us listen to music through a number of digital channels—MP3s, Internet streaming services like Pandora and Spotify, and satellite radio, to name just a few.
In this video, we learn how to develop a competitive advantage. A competitive advantage answers the question "what are you best at." You just need to better than your competitors at what you do in delivering value to your customers. Think about why your customers buy products from you. If you have the competitive advantage clearly identified, it will get you the customers that you want and keep the customers that you have. Put the competitive advantage together by thinking about the company n...
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
Follow along through the creation of a fictitious customer portal to learn about master pages, themes, membership, roles, site navigation, user profiles, and the Web Site Administration Tool in this ASP.Net video tutorial.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
With the spread of smartphones and free online games, the "Freemium" model of product distribution and monetization has become prevalent over the last several years. At it's essence, it is handing out software products for free and then allowing customers to pay for in-software services using microtransactions. This video features some businessmen who do business in iPhone apps discussing how they use "Freemium" systems in their apps to make the most money possible while providing great servi...
In this video from apexcctv we learn how to find your public IP address and then use dynamic DNS to keep it updated in regards to your security needs. If you go to Whatismyip.com you will see your IP address. You can also go to Google and search for "find my IP address." A service called Dynamic DNS keeps track of your customers IP address. It will map a name to an IP address. Static DNS entries do not change. To set up DNS you can go to CCTV tutorials on the ApexCCTV website. You should set ...
Magnetic card readers can make e-transactions far simpler, especially for people who are running their own small business. You can also watch this video to learn about card writers, which can let you create your own magnetic cards (such as a membership card) to track your customers' activity.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Huawei's push into the US market has by no means stopped, even despite the recent US government pushback. Huawei has already released their top-notch flagship device from 2017, the Mate 10 Pro, and a couple great budget and midrange devices. Their latest release offers an upgrade to a past release.
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
The future for the Meta 2 augmented reality headset will have to wait. While shipments were supposedly on their way out back in June, Meta revealed today that they need a bit more time to provide the best possible experience—and that's really for the best.
