Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
Google's MVNO carrier, Project Fi, can save you a ton of money in the right circumstances, but it's always had a limited selection of supported phones. Because the service uses Sprint, T-Mobile, and US Cellular towers as its backbone, you could only use Project Fi with a Pixel, Nexus, or the Android One Moto X4 until now.
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
The OnePlus 5T is a great device. However, for those of us in the States, we're pretty limited when it comes to OnePlus color choices. While we can pick one of two different spec models, both come in the same Midnight Black. Thankfully, OnePlus has just changed that, releasing a brand new color to our region — but it just sold out.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
Jay-Z's Tidal streaming service provides Hi-Fi music to a mainstream audience. Even better, Tidal can do this without blowing out your eardrums, because it's easy to enable volume normalization so that one track isn't louder than the next.
Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
GE Aviation and their software partner Upskill are seeing success by giving their mechanics smart tools and smart glasses, the latter in the form of Google Glass.
Nothing has stopped you from taking a screenshot of a funny moment in a FaceTime video call before, and nothing probably will. But screenshots are old news. Apple has made it even easier to take capture FaceTime moments on your iPhone, and the results are more lively.
How can something get more free than free? Well, in the case of Twitter, Virgin Mobile found a way with its newest promotion. If you have a 4G plan with Virgin Mobile, you can now access Twitter from your smartphone without it counting towards your monthly data allowance.
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
From the iPhone to the HomePod, Apple has revolutionized the tech industry. The company has changed the devices we use and how we use them, creating a new reality for all of us. As Apple continues to innovate, there's no guessing what the company will do. In fact, Apple's newest venture is possibly the most surprising one yet. With the hiring of two television executives from Sony, it appears that the tech giant is gearing up to take their phones and tablets back from Hulu, Netflix, and other...
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today.
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.
After Uber noticed that if you walked to a more convenient pickup spot — instead of your exact location — that it would save you time and money, they decided to make a change to their system.
Augmented and mixed reality developer Arvizio is working on a suite of software solutions for enterprises that will extend HoloLens capabilities as a full-fledged collaboration and conferencing tool. The company will demonstrate its Mixed Reality Studio suite to attendees at the Augmented World Expo, which begins later this month in Santa Clara, California.
Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported.
Bose Corp is the latest company trying to make another dollar off of you without your permission. Bose Connect, the companion app to the swag $350 Bose headphones, is not the Jane to your Jack that maybe we all hoped it to be.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new app DOTTYAR, which "provides 3D visualization tools for augmented reality viewers."
