Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.
Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
Right after Apple released iOS 12.2 dev beta 6 on Monday, March 18, it seeded the public beta version. So far, from what we can tell, the sixth beta includes a patch for an Apple Pay issue and yet another update to the "About" page in Settings, this time with a new section for warranty and insurance information.
Public beta testers are in for a treat today. While Apple is extremely inconsistent with the release schedules for the developer and public betas, the company has once again released both versions of iOS 12.2 beta 5 today, March 11. If you're a public tester, you now get to experience all of iOS 12.2's new additions for yourself, instead of needing to read about them for up to 24 hours in advance.
If you're an iOS app developer, your Monday just got better; Apple just released iOS 12.2 developer beta 5 to your Software Updates today, March 11. This fifth beta includes a number of small UI changes and tweaks, and likely some degree of under-the-hood improvements and bug fixes.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Apple released iOS 12.2 beta 4 to developers on Monday, March 4, then shortly thereafter also pushed it out to everyone on the iOS 12.2 public beta program. All previous public beta updates for iOS 12.2 were released the following day, but this one changes course. In the iOS 12.2 public beta 4, there are new icons, an updated "About" page, and better Now Playing tile.
Apple released iOS 12.2 beta 4 to developers on Monday, March 4, and that means public beta testers will likely get the update on Tuesday. The update features a fresh "News" app icon, a new "Apple TV Remote" tile in Control Center, and a tweaked "About" page, in addition to seemingly under-the-hood updates. If you're not yet on the beta, now's your chance to see it for yourself.
While developers received iOS 12.2 beta 3 on Feb. 19, public beta testers had to wait one extra day, following suit with previous iOS 12.2 beta releases. The third beta update includes fixes for Group FaceTime and the missing date on the lock screen, as well as a few tiny app updates.
Apple just released the third iOS 12.2 developer beta Tuesday, Feb. 19, fifteen days after the release of iOS 12.2 developer beta 2. Beta 3 fixes an issue with the lock screen, and reintroduces Group FaceTime to beta testers. Overall, iOS 12.2 hosts a wealth of new features as well as bug and security patches.
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
Google's MVNO carrier, Project Fi, can save you a ton of money in the right circumstances, but it's always had a limited selection of supported phones. Because the service uses Sprint, T-Mobile, and US Cellular towers as its backbone, you could only use Project Fi with a Pixel, Nexus, or the Android One Moto X4 until now.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
To quote MKBHD, cheap phones are getting good. Each year we are seeing manufacturers start to offer more for much less. This not only translates to cheaper flagship phones, but better budget phones. The latest example of this is the Alcatel 3V, which is redefining what you can get at $150.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Before you go ahead and delete your Facebook — don't lie, you've been thinking about it — consider this. Facebook offers users a wide variety of privacy options to mess with, which can help you find a little control over your information. We're not saying this solves Facebook's privacy crisis, but it might be a more reasonable option than throwing in the towel entirely.
