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Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.

News: Hang Out in Seinfeld's Apartment via an Augmented Reality Replica on Your iPhone or iPad

If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.

News: US Navy Taps Microsoft's HoloLens for Augmented Reality War Games System

Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight.

News: ISS Astronauts Use Magic Leap One to Prepare for Next Mission

The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year.

News: Snap CFO Resigns After Just Seven Months on the Job

In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.

News: Arvizio Cross-Platform AR Tool Lets HoloLens & Magic Leap One Users View 3D Models Together

We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.

News: Occipital's Structure Core Sensor Promises to Give Any Device the Spatial Mapping Powers of a HoloLens

Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.

News: ModiFace Applies Its Augmented Reality Tech to Nail Polish with Fingertip-Tracking Feature

French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.

News: The Best Black Friday 2018 Deals on iPhones

Let's face it, iPhones are expensive. With the latest iPhone XS Max reaching as high as $1,449, our wallets could all use a little support. That's where Black Friday comes in, supplying us with deals and discounts on iPhones of all kinds. If you're looking for a new iPhone this holiday season without having to break the bank, you've come to the right place.

Market Reality: Samsung Intros AR Cloud, Niantic Real World Platform Makes Debut, Election Broadcasts Go AR

This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.

PSA: Don't Buy the T-Mobile OnePlus 6T if You Want to Root

When OnePlus announced their partnership with T-Mobile and the deal the magenta carrier is set to offer, mouths dropped. But as usual, this deal comes with some caveats. The bulk of these will hurt the folks who love to root, something a large portion of the OnePlus community enjoys doing.

News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.

News: Lyft's Pick Up of AR Cloud Startup Blue Vision Labs Could Bring AR Features to Ride-Sharing

On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.

Market Reality: Magic Leap, Twilio, Jaunt, & Adidas Reveal the Future of AR Content & Communication

A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.

News: Twilio & Magic Leap Deliver First Live Demo of Avatar Chat Communications App

On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.

News: Meta Company's Funding Fallout Followed by Furloughs, Report Says

After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.

News: Pizza Hut Teams Up with NFL for Scannable Pizza Boxes & Augmented Reality Beanbag Game

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.

News: VR Veteran Jaunt Develops Portable 3D Capture Service for Volumetric Augmented Reality Content

Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.

Market Reality: Magic Leap Is Now David Versus Apple's Goliath, & Microsoft Goes Hollywood

While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.

News: Apple Augmented Reality Smartglasses Coming in 2020, New Report Says

As we predicted earlier this week, the focus has already begun to move from Magic Leap back onto Apple's rumored augmented reality smartglasses. The latest credible whispers come from none other than longtime Apple-focused analyst Ming-Chi Kuo.

News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera

Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.

News: Shopify Rings Up AR Shopping for the Web via AR Quick Look on ARKit 2.0

Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.

News: AT&T Joins Forces with Magic Leap as Exclusive Launch Partner

Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.

News: Magic Leap Books Augmented Reality Experience with Air New Zealand

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.

News: Vuzix Smart Glasses Getting a Major Upgrade in 2019 with Light Engine from Plessey

While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.

News: The Experiment Is Over — Huawei Will No Longer Help Users Unlock Their Bootloaders

While Huawei smartphones haven't always been the best choice when it comes to custom ROMs, one thing that has always been accessible is the ability to unlock the bootloader. An unlocked bootloader is the first step into the magical world of rooting, but after May 24, Huawei will stop offering this service.

News: New DigiLens Waveguide Displays for Motorcycle Helmets Are Thinner, Lighter & Cheaper

Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.

News: Looney Tunes Antics Jump from Screen to Real World with Augmented Reality Experiment

Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world.

News: Target Taps YouCam for Augmented Reality Cosmetics Web App

Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.

News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.

News: Renault Uses Shazam AR to Harness the Latest Star Wars Movie Hype

French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.

News: PhotoBloom AR Brings Your Framed Photos to Life as Augmented Reality Videos

Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.

News: The Weather Channel Forecasts More Augmented Reality for Its Live Broadcasts with Unreal Engine

Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.

News: Sorry, SE Fans — iPhone SE 2 Won't Have a 4" Display

While Apple usually sets the precedent for its consumers to follow, the iPhone SE returned the company's iconic smartphone to a small form factor, one that had been ditched by the iPhone 6 and beyond. However, it appears Apple is finished with 4-inch phones for good, as the iPhone SE 2 looks to be even larger than last year's iPhone X.

News: Google's Uncertified Device Ban Is a Hit on Amazon — No More Android Apps on Fire OS

It looks like Google's feud with Amazon won't end anytime soon. A war has been brewing ever since Amazon pulled Chromecast, Apple TV, and other competing devices from their store in 2015, but the latest exchange is a huge blow to people using Amazon Fire tablets and streaming TV sticks.

News: Scope AR Adds ARCore Support to Live Remote Assistance App

Scope AR has decided to take its live remote assistance enterprise application, Remote AR, further into the mobile augmented reality realm by harnessing the powers of Google's recently released ARCore.

How To: Use Intelligent Scan to Unlock Your Galaxy S9 Faster

The Galaxy S9 is full of minor improvements and revisions that come together to make it a worthy upgrade over the Galaxy S8. One such improvement is facial recognition, which Samsung has fortified with machine learning and the inclusion of another sensor. The result of these efforts is called Intelligent Scan.

News: We're Not Ready for Samara from 'The Ring' to Chase Us in Augmented Reality

Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, from the original Ringu) emerges from the television.

News: Theaters Turn to Mobile AR Gaming to Reclaim Pre-Show Movie Experience

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.

News: iOS 11.3 Beta 3 Released for iPhone with Mostly Under-the-Hood Improvements

Apple just released the third beta for iOS 11.3 on Tuesday, Feb. 20, which comes exactly two weeks after the release of iOS 11.3 beta 2 that brought battery health data and performance-throttling controls. At first glance, iOS 11.3 beta 3 seems to be mostly under-the-hood improvements, but we'll know more as we dive into it.