When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
Thanks to their partnership with Tidal, over 30 million Sprint customers can access Hi-Fi audio on the go. And the Jay-Z-owned music service isn't limited to just Sprint customers — for $19.99/month, anyone can listen to lossless audio from their favorite artists. But streaming uncompressed audio files uses a lot more data than standard quality, so how do you use Tidal without hitting your data cap?
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.
Tesla says the new version of Autopilot is now as good as the previous one, after having completed over-the-air updates of the driverless software during the past few days.
Whoop, there it is. McDonald's makes its food even faster by partnering with UberEats to bring orders to your doorstep in over 1,000 locations around the country.
As the world goes into a frenzy over the latest strain of WannaCry ransomware, it might be a good time to remember to update all your devices. Yes, those little reminders your phone and computer throw at you every now and then to update your junk can be really annoying, but not without merit.
Apple seems to want the public to perceive it as an environmentally-conscious entity, as evidenced by the company's recently published Environmental Responsibility Report. But as it turns out, they may be hindering recyclers from salvaging old iPhones and Macs by ordering the devices to be shredded instead.
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
It's 2017 and finally ordering "fries with that" at McDonald's is an even easier prospect for all you lovers out there ball and chained to the fast food game. The great big golden arches are moving one step closer to making your order as golden as it ought to be through a mobile ordering app using geofencing technology to track your location.
Cellular carriers like to nickel-and-dime us out of every bit of money they can feasibly justify, so as consumers, we owe it to ourselves to make sure that we're getting our money's worth.
Cable TV providers were dealt a pretty significant blow on Thursday, February 18th, 2016, when the Federal Communications Commission decided that customers should have a choice in what type of device they use to watch cable, instead of being forced to rent a set-top box.
Windows XP will always have a special place in my heart—it's the operating system I grew up on. It guided me through the glory days of AIM, Napster, and MySpace, but now it's dead. The OS that had been supported by Microsoft for twelve years officially lost its support on April 8th, 2014. Just like that, Microsoft has killed the beast, but for those of you who stubbornly refuse to cooperate, you can resurrect the dead. If you have Windows XP, this little known hack will get you further suppor...
International, T-Mobile, and Verizon customers all share something in common—their carriers provide unlocked Wi-Fi tethering for free. Of course, you still pay for the data used, but they don't charge you extra simply for using your Samsung Galaxy S4 as a wireless hotspot.
The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons.
Your social security number, credit card information, and medical history can fall into the wrong hands if you're not careful about how and where you share your data online. If you really care about your data, there are tools and techniques you can utilize to protect yourself from cyberstalkers, advertisers, and hackers in a time when digital lives are a high commodity.
There are a lot of Android phones out there, and chances are that someone in your life is looking for one this holiday season. Well, there also happens to be a lot of Black Friday deals on Android phones this year. So we've rounded up the best deals taking place on Black Friday weekend to help you save big.
Equifax reported on Sept. 7 that it discovered a breach on July 29 which affects roughly half of Americans, many of whom don't realize they have dealings with the company. Hackers got away with social security numbers, addresses, and driver's license numbers, foreshadowing a "nuclear explosion of identity theft." Let's explore what really happened and what you and those around you can do to protect yourselves.
In last week's guide, we covered the best places to purchase digital copies of computer games online. This week we'll cover another type of downloadable content: those available for video game consoles. Every major console out today either has or plans to have a DLC platform, but which one is the best? If you don't like leaving your house and want to play console video games, which console should you get? Below I will break down what the online marketplace offers so you can decide which conso...
We don't mean to alarm you, but we may have just found the coolest charger in the world. The Mopoint World's Smallest 65W GaN PD Charger offers fast and simultaneous charging, and it just happens to be on sale right now for 14% off, costing just $42.99 (regular price $49).
You're reading this so you're probably already safely huddled up in your house or apartment, watching as the entire planet grapples with the unfolding coronavirus health crisis. But unlike some others, you're lucky enough to already have a couple of weeks of supplies and now it's just about what you can do to entertain yourself and your family as you weather the current situation.
While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example.
This week's Apple earnings offered a report of solid performance and guarded optimism about future iPhone sales, which may be impacted later this year by issues around the current coronavirus epidemic in China.
While consumer-grade smartglasses are the holy grail for tech companies, smartglasses maker Vuzix knows where its bread is buttered, and that's in the enterprise segment.
Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
