While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available.
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect.
Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.
Dark mode is one of the most requested features these days, but it's even more important with a navigation app. If you're using Google Maps for directions while driving at night, the default white background will shock your eyes and make it harder to see the road in front of you. Thankfully, you can now enable a dark theme to make this whole process a lot safer.
You already know that the best place to learn about the cutting edge of augmented reality is Next Reality, but the best event to meet the people and companies pushing the space forward is the annual Augmented Reality Expo (AWE), and we're giving away free tickets!
If you're an iOS developer, welcome back to beta testing. Apple just released the first iOS 12.4 developer beta today, Wednesday, May 15, just two days after the public release of iOS 12.3. While Apple has not shared any release notes, we know this latest version of iOS will support Apple Card, Apple's upcoming credit card.
If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.
Eight days ago, Apple pushed out iOS 12.3 public beta 4 for anyone who wants to try it out. Now, there's a new version, iOS 12.3 public beta 5, released May 7, less than an hour after the developer software update. Just like it's developer version, the fifth iOS 12.3 beta for the public is a simple update with seemingly under-the-hood changes only.
The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app.
Though primarily a Pixel exclusive, Google Camera has become the go-to camera app for many Android users. Not only does come with a standout features like Night Sight and capture better photos than most stock camera apps, but it's also packed with functionality that makes it a one-stop-shop for all your photo and video needs.
So far, the iOS 12.3 public betas have been on the heels of the developer betas by just over a day each time, but not anymore. Apple just pushed out iOS 12.3 public beta 4 today, April 29, just hours after the same dev version came out, meaning it's only been six days since iOS 12.3 public beta 3 was released.
If you're an iOS software developer, get excited, as Apple just pushed out iOS 12.3 dev beta 4 today, Monday, April 29. The new beta update comes exactly one week after iOS 12.3 dev beta 3 was released.
Slow motion recording is an incredibly handy feature that works by capturing moments at a higher frame rate than they're played back at. Timing is everything when recording in this setting, so if you want a user-friendly app that keeps device interactions to a minimum and leaves you to focus on capturing your subject, Google Camera will surely fit the bill.
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
London-based developer Andrew Hart has been working on AR navigation since Apple's original ARKit tool was still in beta preview. Now, he's ready to unleash his technology on the world.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
After reviewing the international plans for major US wireless carriers, it became obvious they're all pretty bad. Your data is heavily restricted, requiring a daily fee which can cost an extra $100+ on a seven-day vacation. That's when I learned about Google Fi, and how for most travelers, it's the best option.
While the Galaxy S10+ is a fantastic device, the biggest gripe I have with it is the curved display. Yes, it adds to the aesthetics of the phone, but it makes the phone prone to accidental touches. Thanks to a recent update, however, this is a problem of the past.
Thanks to its encrypted messaging, WhatsApp can be a platform for secure communication with friends and family. One drawback, however, is that the app would let anyone add you to a group chat, regardless of if you approved it or not. This lack of control over your own account is over, as WhatsApp now lets you decide who can add you to a group chat.
If you're a public beta tester, your Thursday just got awesome. Apple just released the first public beta for iOS 12.3 today, March 28. This update comes right on the heels of the first developer beta for 12.3, which itself released just one day ago. Thanks to that release, we know that this update contains a new TV app with updated layouts, Apple TV Channels subscriptions, a new logo, and more.
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
It's an exciting time to be an Apple fan. Monday saw not only a major announcement of new Apple services and subscriptions but also the official release of iOS 12.2. If you're a beta tester, you probably watched 12.2's evolution over the last two months. Well, get ready to do it all over again — Apple just released the first developer beta for iOS 12.3 today, Wednesday, March 27.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
It's here! Apple just released the latest version of iOS today, Monday, March 25. Version 12.2 has seen six beta releases, spanning the course of fewer than three months. The new update sports 30+ awesome features, including new Animoji, air quality reports in Apple Maps, and AirPlay 2 support for compatible TVs, in addition to a slew of new UI tweaks and redesigns.
With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
