Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.
The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding.
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
Cinemark may not be as big as AMC Theatres, but it also has a subscription if you want cheaper access to movie tickets. There aren't as many theaters, but if there's no AMC around you, there will likely be a Cinemark to save the day. But is the price of its Movie Club plan worth it?
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
The Pixel 3 has an indisputably great camera, but a software update coming soon is going to make it even better. Google will be adding a "Night Sight" shooting mode that's so good with low-light situations that you'll have to see it to believe it.
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.
The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
Google Photos integrates with Google's ecosystem to bring you awesome features like the ability to identify landmarks, track down products you've photographed, and so much more. Now, if you need to translate foreign words in any of your pictures, the app has you covered as well.
Samsung emphasized its goal of streamlined user experience with the unveiling of the Galaxy Note 9, highlighting the flagship's capabilities of seamlessly connecting with other devices. The Note 9's DeX mode makes it easier than ever to interface with a wide array of displays and monitors.
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
On Tuesday, Unity released the latest version of its 3D engine, which brings improvements to the Scriptable Render Pipeline that the company introduced earlier this year.
The roster of handsets supporting Google's augmented reality toolkit now includes 46 Android models as well as support for ARKit-compatible iPhones and iPads.
Based on its continued research, it appears Microsoft recognizes that the next HoloLens needs a wider field of view (FoV). Based on a recently-revealed documentation, the company's research team has found another way to accomplish that objective.
Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One.
Kings of Soccer recently soft launched in the Netherlands and a few other countries, garnering positive reviews from the mobile gamers who've experienced it. With the 2018 FIFA World Cup now in full swing, we wanted to let you in on a little secret: You can play Kings of Soccer right now ahead of everyone else, regardless of where you live.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
With all the talk about the impending release of the Magic Leap One, some have forgotten a very important, competing release on the near horizon: the HoloLens 2.0. Well, now we have new information that tells us when (roughly) the device will be released, as well as a few other exciting tidbits.
Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
