The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
Apple computers have long been maligned as the computer for Starbucks aficionados and graphic artists. "Dude, have you used Excel on a Mac? It's terrible," says everyone that owns a Dell. The whole PC versus Mac battle was encapsulated in what I think to be the greatest ad campaign of all time, "I'm a PC and I'm a Mac." And yes, I know that PC really stands for Personal Computer, which means that a Mac would be a PC, but for the sake of the article, it will mean all things non Mac.
As with any investment, putting your money in foreign markets requires due diligence and the willingness to take risks.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Selling alt-coins like Stellar (XLM) or Ripple (XRP) in exchange for more widespread coins like Ethereum (ETH) or Bitcoin (BTC) can be a daunting task if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
Using Bitcoin (BTC) or Ethereum (ETH) to buy alt-coins like TRON (TRX), Stellar (XLM), or Ripple (XRP) can seem intimidating if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data.
In this Business & Money video tutorial you will learn how to read a balance sheet in accounting. Yu can learn to read it quickly and easily as to where the company’s came from, where it went and where it is now. There are four main financial statements; balance sheets, income statements, cash flow statements and statements of shareholder equity. In the balance sheet, under assets are listed things that the company owns that have value. Liabilities are amounts of money company owes to other...
Compulsive gambling is a recognized addiction, just like alcoholism or chemical dependency. Follow these steps to see if you might fit the profile. Recognize the signs of compulsive gambling with this guide from Howcast.
All you need is an oversize sock to whip up an adorable sweater for a tiny dog. You Will Need
The most widely known Christian prayer dates all the way back to Jesus himself. It can be found in the Gospels of Matthew and Luke, though Matthew's version is the one most commonly used. Learn how to say the Lord's prayer.
Google's Goggles mobile app was a big hit on the Android market, and now they've given iPhone users the chance to enjoy the awesomeness of Google Goggles. This iPhone app only works on the Apple iPhone 4 or iPhone 3GS, and it's available in the App Store for download. Simply type in "Google" or "Google Mobile App" and you'll find the app with the Google Goggles feature built in.
Hitting up antiques stores or flea markets every now and then engenders eccentric rewards of odds and ends, pretty semiprecious stones that look dazzling but have no home.
The Sony PSP is one of the most useful little pieces of video game technology to hit the market in some time. It has pretty sweet graphics, can play music, and store some of your favorite videos. In this tutorial, the people from cnet will show you how to convert videos from your computer to play in your Sony PSP. Good luck and enjoy!
Sometimes searching Craigslist can be a real hassle if you're looking for something specific. You really have to sort your way through all the clutter in order to find whta you're looking for. If you are looking for email addresses of people who might fit your target market, you can scrape Criaglist for emails. This video will show you how.
Data thieves don't have to be programming wizards to get their hands on your personal information. They often find hard drives that contain financial and other sensitive data at flea markets, charity shops, the city dump—even on eBay. In this video tutorial, PC World explains how to completely erase sensitive data from old drives before recycling or discarding them. Wipe your old hard drives with this how-to.
You bought a whole bunch of strawberries on sale, but you don't want them to go bad. CHOW contributor Daniel Duane shares his trick for keeping farmers’ market strawberries fresh and making them last longer. Just follow this cooking how to video for great tips on keep fresh fruit longer.
Celebrate summer as Secret Ingredient host Mark Law and Denver chef Elise Wiggins of Panzano prepare homemade pesto and pair it with tender, juicy grass-fed beef, served with a simple arugula salad. This dish is also knows as bistecca insalata in Italian. Follow along in this cooking how-to video as Whole Food's Markets shows you how to make seared beef with basil pesto and an arugula salad.
In this cooking how-to video, Scott Herbert from Whole Foods Market shares his grilling secrets for making bacon wrapped shrimp skewers with honey chipotle BBQ glaze. Plus, discover a better tasting, better-for-you bacon that features 40 percent less fat than most bacon! Follow along and learn to make this tasty shrimp and bacon appetizers.
In this episode shows you how to use the modal words such as should, might, and would; as well as learn words used in market reports and sales figures in the English language. This video is great for advanced, intermediate, and beginner learning to speak the English as a second language (ESL).
If you're interested in installing an application that you can't find in the Android Market, you'll need to use an apk (or Android packet) file. Don't know how to load an apk onto your phone? No problem: this Android owner's guide will walk you through the process. You'll find that, with a file manager application like Astro File Manager, it's a snap.
The HTC Eris is one of the many smart-looking smartphones the company has released in it's short tenure in the US market, but it's a good one and you can get it for free from Sprint with many service plans. If you've got one, why not root it and start taking full advantage of its abilities! This video will show you how to do it quickly and easily, teaching your cute little phone some new tricks.
In a bad economic environment, providing a great customer service experience is even more important than normal. Word of that great experience will spread via Twitter and Youtube, helping your business attract buzz without requiring it to spend cash on marketing. This video features a business technology expert explaining how to create a "wow" experience for your customers and use the ability to do so to improve your business.
