News: Blippar's Mobile AR Business Collapses After Funding Falls Through
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
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Hands-On: Cheddar's Magic Leap One App Is Now Available Online, This Is How It Works
When the announcement of the Cheddar app for Magic Leap first went out on Tuesday morning, the app was not available on my updated Magic Leap One (located in New York City). However, after checking throughout the day, I can confirm that the app is now live.
News: Pokémon GO Maker Niantic Looks to Smartglasses Future with Investment in AR Display Maker DigiLens
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
News: Augmented Reality Startup Phiar Paves Path to $3 Million in Seed Funding for AI-Powered Navigation Solution
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
News: Mojo Vision Raises $50M to Replace Smartphones & Devices with 'Invisible Computing' AR
On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other devices.
News: Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
News: Jaunt Hit with Layoffs as Startup Abandons VR Business to Focus on Augmented Reality
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
News: Thalmic's North Wearable Teases a Cooler Direction for AR Smartglasses
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
News: NBA Star Steve Nash & Classic Galaga Game Come to AR to Show Off ARKit 2.0 as Apple Unveils New iPhone Lineup
On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor.
Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Market Reality: Magic Leap Steps on Apple's Big ARKit Moment, DreamGlass Starts Selling Its Meta 2 Competitor
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
Market Reality: Apple Assembles AR Team, Google & Amazon Invest in New UI, & Qualcomm Powers Next Vuzix & Meta Devices
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
News: NBA Announces Partnership with Magic Leap to Bring AR Experiences to Fans
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
News: Lumus Licensing Deal with Quanta Could Pave Path to First Generation of Consumer Smartglasses
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
News: Apple CEO Tim Cook Says AR 'Is Going to Change Everything'
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
News: Arcona Could Cover the World with AR Objects
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
News: Magic Leap Will Display Mixed Reality Comics at Launch (Whenever That Happens)
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
Market Reality: Vuzix Reports Sales Growth & Partners with Blackberry
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Today's Top News: GM Plays It Safe with Cadillac Autopilot
General Motors (GM) seems to have gone to great lengths to avoid lawsuits as it launches its first hands-off driving system in its soon-to-be-launched Cadillac CT6.
Today's Top News: Elon Musk Warns of Zombie Driverless Fleets
Tesla founder and CEO Elon Musk offered some insight into how hackers might seek to turn driverless cars into zombie fleets, but remained upbeat about what can be done about it.
News: Apple's Really Testing Our Patience with Rumored iPhone 8 Delay
At this point, I'm ready to give Apple CEO Tim Cook a piece of my mind. The hype surrounding the iPhone 8 is crazy, and rumors are circulating constantly. So many different things have been said about its release date that no one can even keep track anymore. If Cook could throw us all a bone and give us a hint, it would quiet the speculation. Unfortunately, it doesn't look like that'll happen anytime soon, but — in the meantime — a new report allegedly has the inside scoop. Recent rumors surr...
News: Industrial AR Developer Upskill Secures Funding to Improve Workforce Efficiency
Upskill, an enterprise software developer for industrial augmented reality applications, recently received an influx of funding and a major vote of confidence from two of their top customers.
News: 'Create Magic in Seconds' with Lightform's New Computer Made to Project Augmented Reality
Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light.
News: Baidu's AI & Driverless Expert Resigns
Baidu's self-driving car unit has had a tough week. Today, the company's leading artificial intelligence (AI) expert, Andrew Ng, announced in an optimistic blog post that he would be leaving the Chinese search engine company to pursue AI research on his own.
News: Phantom AR Platform Seeks to Make Augmented Reality More Accessible
A development team in Silicon Valley is nearing early access release of a new hardware-independent augmented reality platform called Phantom AR.
News: Ex-Magic Leapers Confirm the Demo Video We All Thought Was Faked... Was Faked
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
News: Why the Next iPhone Will Actually Have Wireless Charging This Time
Before the iPhone 7 models were released, there were many rumors pointing to the inclusion of wireless charging, which obviously didn't happen. Now the rumor mill is back at it again for Apple's next smartphone, most likely being called the iPhone 8, and the possibility of wireless charging is more certain this time.
News: Meta Delays Shipments of Developer Kits Until the End of the Year—& That's a Good Thing
The future for the Meta 2 augmented reality headset will have to wait. While shipments were supposedly on their way out back in June, Meta revealed today that they need a bit more time to provide the best possible experience—and that's really for the best.
News: Our Favorite WTF Gadgets from CES 2016
There was lots of new tech to check out at CES 2016, but you could argue that the majority of the big-ticket items weren't the most unique things in the world. Thankfully, there were a few innovative, unconventional ideas on display, and here are some of our favorites.
News: Why Nikola Tesla's Wireless Power Was Fated to Fail Due to Exploding Airships
Nikola Tesla is one of the most tragic figures in the history of science, a history that is practically filled to the brim with tragic figures. Francis Bacon, a 16th century philosopher and scientist, caught pneumonia and died because he was trying to stuff snow into a dead chicken. Marie Curie died as a result of her long-term exposure to radioactivity, and her papers from the 1890s are too radioactive to touch without protective gear to this day.
NR50: Next Reality's 50 People to Watch in Augmented & Mixed Reality
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
Market Reality: Apple Sets Stage for AR Smartglasses, Spatial Adds Funding, & Pinterest Enters AR Makeup Game
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
News: Vuforia Parent PTC Goes All-In on 3D Content Creation with $470 Million Acquisition of Onshape CAD Platform
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Market Reality: Magic Leap One Tested as Office Companion, Nreal Releases SDK, & Apple Files for AR Navigation Patent
Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!
Market Reality: Apple Cultivates Chinese AR Devs, Minecraft Earth Beta Arrives, & a Brief History of AR in Marvel Movies
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
Market Reality: Vuzix & Vivo Tease New Consumer Smartglasses, Gucci Goes AR, & Nreal Fires Back at Magic Leap
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
Market Reality: Meta's Legal Woes Continue, Snapchat Beefs Up AR in Its App, & AT&T Expands Magic Leap Retail Rollout
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
Market Reality: AR Goes to Court as Meta Infringement Case Unfolds & Epic Games Takes on Nreal for Trademark
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.