The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years.
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
The iPhone X was released in November 2017, and the iPhone 8 and 8 Plus dropped right before it, but the hottest news right now revolves around the 2018 iPhone releases. The rumor mill regarding the iPhone X's successor started churning out speculations on names, cameras, display size, and more almost immediately after last year's devices, and there have been many new leaked details since.
From Farmville to selling a company to Google, Amitt Mahajan has been through the startup ringer. Now, as managing partner with Presence Capital, he's funding the future of augmented and mixed reality.
It looks like Chris Urmson has spent the six months since he left Google's Self Driving Car Project trying to build a get-rich-quick self-driving unicorn, along with Sterling Anderson, formerly with Tesla Motors. At least that is one of several scandalous accusations in a Tesla lawsuit aimed at the pair, and their secretive startup Aurora Innovation, LLC.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
"Unfortunately, no one can be told what the matrix is, you have to see it for yourself." That's the line just before Morpheus gives Thomas Anderson (aka Neo) the red pill, finally opening his eyes to the tapestry of code that has veiled his eyes for his entire life.
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
Smartphones are inherently bad for privacy. You've basically got a tracking device in your pocket, pinging off cell towers and locking onto GPS satellites. All the while, tracking cookies, advertising IDs, and usage stats follow you around the internet.
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
Update: The new Galaxy phones are now official! Check out all the details on the Galaxy S10 and S10+ or the Galaxy S10e.
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.
We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly but deliberately worked to build itself into a viable competitor in the enterprise space via its wearable display technology.
Your iPhone's Messages app has some impressive new features and changes with iOS 17, and you've probably already noticed some of them just by using the updated app. But there are less apparent features, even hidden ones, that have likely eluded you that you're going to want to know about. There are even some new Messages features yet to be officially released.
Apple just released its iOS 16.6 update for iPhone on July 24. When you install the new software, it may look like there's not much to it since Apple doesn't include any features in the release notes beyond "important bug fixes and security updates," but a few new features are hiding within.
On the latest iOS software, your iPhone comes with significant privacy and security enhancements to protect your data even more than Apple did before. From safeguarding your iPhone to passcode-protecting files to making it easier to browse the web safely, there's a lot you need to know and start using.
You may use Safari on your iPhone or iPad to open links and browse the web, but there's so much more it can do for you. On updated software, you can implement third-party Safari extensions in your browser that go above and beyond content blocking, sharing, and performing basic actions.
Apple just released its biggest update to iOS 17 yet, and there are 60 exciting new changes for your iPhone. With iOS 17.2, you get a brand new app, more Apple Music enhancements, upgrades in Messages, and a new security feature that was announced last year, as well as changes for Weather, notifications, Apple TV, Books, and more.
Rumors about the 2022 iPhone series stirred well before the iPhone 13 models were even released. While Apple remains quiet on the next big iPhone, as it always does, we're seeing more and more leaks and reveals for the iPhone 14 series as we lead up to a likely fall release.
The iPhone doesn't stop at last year's excellent iPhone 12 lineup. Apple's been developing its iPhone 13 models for a while now, and there are a lot of rumors already with eight or nine months still to go until a release. This year, we're expecting four new models with similar sizes and features to 2020's offerings. If you want to know what makes the 2021 iPhones so different, we've got answers.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
Angry Birds might be the most visible video game franchise in the world today. It has sold 100 million units, as many as all the Sims games put together. It has been incorporated into board games, birthday cakes, and Israeli sketch comedy shows. And yet, this piece of seeming mass-media whoredom is an indie game. Wha?
Here's a rumor for any LG fans out there — the G7, successor to the G6, may be released as early as January 2018. This is crazy news considering the G6 just came out in March. It seems a little fast, but then again, that's our modern technological culture.
Up On the Roof: Urban Rooftop Farming and The Brooklyn Grange So sometimes something inspires me so much that it makes me want to run to the rooftop of my eastside L.A. apartment and shout out at the top of my lungs "LOOK AT THIS, THIS IS AMAZING!". The Brooklyn Grange is one of those kinds of things.
Some interesting news this week, from Obama's new political ad, to the $20,000 payments by Cardinal Dolan. Take a look:
Danish developer Playdead has made only one game, a little indie, side-scrolling, puzzle platformer called Limbo. It just happens to be far and away the best video game of that prominent genre (and perhaps the best indie game period) on the Xbox 360, and quite possibly for PlayStation 3 and PC, too. Critical and financial success has followed in droves, and today... Playdead has taken advantage of that success and indie-fied themselves even further by purchasing back the portion of the compan...
Around the world, X-People (yes... there are X-Women, too) are under attack from an intolerant sapiencentric ruling class. Integration without equality is a farce. Autonomy is denied outright. Human prejudice cannot abide a mutant state. Human fear, born to hate, imposes itself on the life of every mutant.
Angry Birds and FarmVille have become two of the biggest game franchises in the world. And recently their creators, Rovio and Zynga, have hit the news again, but not because of anymore major game announcements.
What do you get when you combine eBay, foursquare, and Craigslist want ads into a single mobile application? A really gnarly mobile bazaar called Zaarly that lets you post wanted products or services based on local proximity and timeliness. It's not a new idea, but it's the first to get it right.
Duhhhh. How to disguise that Spitzer face. Hell. Spitzer used an alias of a hedge fund buddy George Fox. Eliot should have gone one logical step further. Make a compelling disguise.
If you've read Alex Long's last two articles in this series (Part 1 and Part 2), you know by now that making money rarely is risk free, and generally plays out to be a high risk-high gain/loss scenario. The best way to make money is to have money, so for this article, lets assume a financial backing of about $10,000 dollars. For the sake of simplicity, I'm going to be working with online trading systems in this article. Some stocks are traded on exchanges, where buyers meet sellers and decide...
