In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.
While Apple and Google have paved the way for developers to create web-based AR experiences through their respective mobile toolkits, an open source option has entered the space.
The Pixel 4 isn't for everyone, but it does have its appeal in several specific use cases. Thanks to Instagram, YouTube, and other social media platforms, the fitness industry and smartphone world are now intertwined like never before, and it appears Google's aware of this.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
China-based smartphone maker Oppo is ready to put Qualcomm's latest Snapdragon chips in its latest round of smartphones, but, like Qualcomm, Oppo is also preparing to move on to augmented reality wearables.
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
With Google's new Pixel 4, we now have another device in the pool of phones designed for normal-sized hands. The other major player in this segment is as big as it gets — metaphorically. Apple's iPhone 11 Pro is the small phone to beat, but can Google be the one to dethrone it?
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
Next to map data overlays, one of the most often discussed concepts for apps that could propel augmented reality smartglasses into the mainstream is a real-time language translation app.
NASA is going going to Saturn's moon Titan, and the space organization is using augmented reality help them do it.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight.