Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
The long and slow road toward the actual release of the Magic Leap One appears to be accelerating, with a couple of new demonstrations of how the system works revealed in this week's creator's portal updates along with the company's developer documentation.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
Has this ever happened to you: You're singing a song in your head and want to look it up on Apple Music but you just can't think of its name or even who recorded it? In iOS 12, if you can sing it, you can search for it, as the update lets you find songs in Apple Music by lyrics alone. It's like Shazam, only instead of identifying music by sound, it uses the lyrics in your head.
Ever since 2009, you could send a photo or video that you've already taken right from the Messages app on your iPhone. You would just tap on the camera icon next to the new message box, then choose either to take a new one or select one from your library. If you're running iOS 12, that's no longer the case, but that doesn't mean the capability is gone entirely.
If you have a substantial collection of POGs, the disc-collecting game from the 1990s, squirreled away in your basement, then a new augmented reality app may give you a reason to dig them up.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
In iOS 12, Apple included new, Snapchat-like effects and stickers for photos and videos in Messages. While these new options are fun, they're missing something that takes away from the appeal, especially since Snapchat, Instagram, Facebook, and similar apps already let you do it.
Let's say you wake up in the middle of the night and check your phone to see the time. As soon as you do, you're greeted by a wall of notifications on your lock screen. You just wanted to know how much longer you could sleep, but now your mind's racing after seeing all of the messages you need to deal with. Thankfully, iOS 12's new Bedtime Mode has a solution for this problem.
Apple is putting their Workflow acquisition to use with the new Shortcuts feature, integrated right into Siri. It allows you to connect commonly-used actions to a phrase that you activate with Siri. In addition to some of the other speed improvements in iOS 12, Shortcuts helps streamline your mobile experience.
Setting up Face ID is simple, but getting it to work correctly every time is a different story. While there are numerous tips for getting Face ID to work every time you need it on your iPhone X, XS, XS Max, or XR, Apple has added a better option in iOS 12 that lets you add an "alternative appearance."
Among iOS 11's many criticisms, one of the more surprising complaints came from parents worried that Apple wasn't doing enough to monitor and control their children's iPhone usage. Apple seems to have taken these issues to heart, as iOS 12 introduces new and improved parental controls to help encourage healthier mobile habits for kids.
With each year that we anxiously await Apple's next big version of iOS, there comes the sad reality that the eldest iPhones will not continue to receive support. That's not the case with iOS 12, however, as the software is compatible with all iPhones currently running iOS 11, going back as far as the iPhone 5S.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
On this, the most cherished day for Star Wars fans, May the fourth, Lenovo has released a significant new update to its Star Wars: Jedi Challenges app: real person versus person lightsaber battles.
Whether due to spotty cellular reception or just data that you want to save, popular navigation apps like Google Maps and Waze offer an offline feature that lets you navigate from one location to another in the absence of internet service. Apple Maps also lets you use its service offline on your iPhone, though the feature is not as straightforward as it is on its competitors.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Even if your default mobile browser is Google Chrome, you may not want Google to also be your search engine. Maybe you're not impressed with Google's search results all the time, maybe you want a more private search experience, or maybe you just don't want Google's hands over everything in your life. Whatever the case, it's easy to switch from Google to another default search engine.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
Apple's iPhone X now has the power to turn anyone into a Japanese anime character, thanks to a new app that harnesses the device's TrueDepth camera.
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
After setting up your phone, there are a number of things you should do immediately before download your favorite apps. Specifically, now that your data is on the device, you need to take steps now to ensure it's both protected and retained. Fortunately, most of these steps are a one-time process.
It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program.
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.