The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.
When Google announced its ARCore augmented reality toolkit for Android as its answer to Apple's ARKit for iPhones and iPads, the question from many observers was, "What about Tango?"
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
A tethered version of the Vuzix M300 smart glasses, developed to pair with wearable computers from Toshiba Corporation, is expected to be available by the first quarter 2018, if not sooner.
This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
Tony Parisi, the global head of VR/AR at Unity Technologies, has been passionately working with virtual and immersive spaces for a long time. And while the internet world we live in now is very different than when Parisi was co-authoring VRML (Virtual Reality Modeling Language) — an early attempt at creating 3D environments that would work in a web browser — some of the questions that were assumed answered are being asked again.
Can't wait till Apple's ARKit is released? Me neither. Luckily, a fun new app launched today that is close to what the ARKit promises to deliver in a few months.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
Meet Android Excellence, Google's latest platform with the ability to showcase the highest quality apps and games on a quarterly basis. Sound familiar? It should.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
Activating the body's own immune system to fight cancer is the goal of immunotherapy. It's less toxic than chemotherapy and works with our body's natural defenses. The trouble is, it doesn't work for most patients — only about 40% of cancer patients get a good response from immunotherapy. But coupling it with another type of cancer therapy just might deliver the punch that's needed to knock out cancer.
Breastfeeding is the ultimate in farm-to-table dining. It is sustenance prepared just for the baby and delivered with a very personal touch. Along with bonding, breastfeeding provides powerful protection to infants and young children in the form of beneficial bacteria, hormones, vitamins, protein, sugar, and antibodies manufactured on site to support infant health.
We fight cancer in a variety of ways, but no matter whether drugs, biologics, or our immune cells are part of the battle, they can do a better job fighting back cancer if we can help them find the tumors.
Computer vision technology maker uSens, Inc. has unveiled uSens Fingo, a camera module that enables tracking of hand and head movements for PC-based, mobile augmented, and virtual reality platforms.
For many of us, pets are important family members. They give us loyalty, companionship, and comfort. Now, researchers have given us another reason to welcome them into the family: Babies from families with furry pets — the majority of which were dogs — had higher levels of two types of beneficial gut bacteria.
Futurama: Worlds of Tomorrow has finally touched down as a soft launch for Android. Join Fry and his lovable band of interstellar misfits on a quest to rebuild New New York, traveling the stars, fighting aliens, and delivering packages while doing so. As with any city building and quest game, progressing through the game equals leveling up, which in turn unlocks new buildings and outfits to further beautify your characters and the city they live in. And the best part of all, Futurama's creato...
Those of us with modern smartphones know that 4G LTE networks have provided us with a phenomenal experience. One light years beyond what we had access to before. For some time, AT&T has been teasing its dive into the next iteration of network speeds, agonizingly doing so without any specific dates for when they would actually deliver. But today, AT&T confirmed what they call the "5G Evolution," and it's available now.
Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.
Augmented reality upstart DAQRI announced today that it has strengthened their in-house talent by recruiting renowned physicist Seamus Blackley and acquiring a team of 15 engineers and scientists from Heat Engine, LLC.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
Responding to the rapid emergence of dangerous pathogens around the world, a new initiative to prevent or contain pandemics was announced in Davos, Switzerland, yesterday. If you ever worried that a highly contagious pathogen could take down your community, or the country, this news is for you.
The Meta 2 developer kit has finally begun shipping! Gary Garcia, the senior director of customer success at Meta, just sent out an email that they are shipping out to the first round of preorder customers. Waves will be building from there, up to far higher manufacturing rates near the end of Q1 of 2017.
According to multiple users on Reddit, the Pixel and Pixel XL's camera can have some serious auto-focus issues if you're using a certain type of case with Google's new flagships. When the problem occurs, your camera app will refuse to settle on a focus point, making almost everything in the frame blurry. Redditor HeshoMike uploaded a video of the phenomenon, and you can see it in action here:
Few companies have maintained such intense secrecy, in the face of such extreme hype, as Magic Leap, but the closer their mysterious Mixed Reality product comes to mass production, the harder it becomes to hide the details. Hopefully we'll find out way more details soon, as a Magic Leap job posting for a supply chain manager hint that they're readying for release in the next couple years.
The internet, as I understand it, is a wonderful, magical place where people congregate to share memes and viral videos. Well, okay... there's a lot more to it than that, but let's just focus in on the good stuff.
Gmail has been the email standard for quite some time now, and for good reason: it's a free service provided by one of the largest tech companies in the world that offers users an amazing feature set to manage, send, and keep track of all their important emails.
Having your phone on during a movie is a major annoyance to the majority of moviegoers, a fact that some theaters learned the hard way. One major film release is taking a different approach, however, and actively encouraging you to turn on your smartphone—during the end credits, at least. That film would be The Angry Birds Movie, and it's hitting theaters on Friday, May 20th, 2016. Rovio and Sony have been heavily promoting this upcoming 3D animated comedy, and the two worked closely together...
Netflix has become the subject of heavy buzz this week, and not due to the latest season of Daredevil (which gets two thumbs up, btw). The online video entertainment provider is drawing fire over its admission that it has been throttling video streams for its AT&T and Verizon customers for years.
The start of a new year is generally thought of as a chance to start over, a time to improve or "fix" things in your life. Yet most people who set stringent New Year's resolutions find themselves failing within weeks—or even days—of setting their lofty goals.
At first glance, the Big Green Egg looks like it was created by Dr. Seuss or some other whimsy-driven being, like Zooey Deschanel. And while this earthenware cooker may look cute, it produces serious results that can rival the best barbecue or grill. In fact, it's got quite a large cult following. Entrepreneur and former Navy serviceman Ed Fisher fell in love with the taste of food cooked in kamodos (traditional domed, covered earthenware vessels in Japan) and began to import them for sale in...
Finding the right mix of custom ROM, kernel, and tweaks for my OnePlus One has left me flashing every new release I come across. This has led to many hours going through thread after thread trying to find the latest and best software out there for my phone. While I do enjoy the hunt, I would rather have a centralized location that covers all my bases, so that's why I have started using OnePlus One, an app by Alex Inthiaano.
When browsing the web, you may not be quite as anonymous as you think, especially if you are using public WiFi. The easiest way to stay as anonymous and safe as you are going to get, is to use a VPN (there are a number of great free ones). In this tutorial, we will show you how to set up a VPN on Android, and how this protects you.
In a world where mobile devices are the new norm for interacting and staying in contact with one another, it's important to make the experience as smooth as possible, and typing is the biggest problem for me.