During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, from the original Ringu) emerges from the television.
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
When Apple unboxes the next major update to its mobile operating system this spring, iPhones and iPads will gain some significant new features for augmented reality experiences: verticality.
The OnePlus 5T is a great device. However, for those of us in the States, we're pretty limited when it comes to OnePlus color choices. While we can pick one of two different spec models, both come in the same Midnight Black. Thankfully, OnePlus has just changed that, releasing a brand new color to our region — but it just sold out.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment.
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.
Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens.
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day.
A recent initiative by the Cherokee Nation American Indian Tribe delivers a success story for knocking out a silent killer — Hepatitis C.
Drones are a fairly new craze to hit the nation. While they are accessible to the general population, good drones still typically cost a ton of money and despite all the fun they are, it's sometimes not worth it to actually buy one. If you're one of those people who would love to play around with drones — but don't want to have to buy one — Arcane Reality is developing the app for you thanks to Apple's ARKit.
As if the swollen, painful joints of rheumatoid arthritis weren't enough, the disease is the result of our immune system turning against cells of our own body. Ever since this realization, scientists have worked to find the trigger that sets the immune system off. Scientists believe that gut bacteria may have a role in initiating the abnormal immune response. Now, a team of researchers from Boston has figured out how that might occur.
I can't stand trying to use my phone in direct sunlight. It drives me crazy — I just want to get through a game of Sonic, but I can't see where I'm going. No one has it harder than I do. But my troubles might soon be over, as researchers are developing anti-glare films for smartphones, based off of the eyes of moths. Weird.
There's a general belief that augmented and mixed reality is going tied to enterprise solutions for the foreseeable future, and most developers in the field are focused on business use-cases. Without a dramatic breakthrough in the next couple of years that will likely be the case, making that decision the sensible one.
So, according to Sprout Social, mentioning an Instagram handle in the caption of your posts increases audience engagement by up to 56 percent. If true, that's pretty impressive.
Update: Twitter user Benjamin Geskin (@VenyaGeskin1), known for his iPhone renders, tweeted on Monday alleging that the leaks are fake:
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
With iOS 11, Apple is working hard towards breaking down language barriers to bring people closer together than ever before, as evidenced by Siri's newfound ability to directly translate words and phrases in different languages. In the near future, it's easy to imagine Siri as our very own real-life BabelFish.
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
If you thought the selfie would only ever be used to bombard your feed on Instagram, you were wrong. Dead wrong. JetBlue is looking to take those selfies and use them to check you in for your next flight.
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with the software. But there's a section of Unity that you may not be familiar with, which has become very important to augmented, mixed, and virtual reality (known collectively as XR, for "extended reality") — Unity Labs.
It seems like everyone wants to be flying without wings these days, and some big players in the autonomous car industry want a piece of that airborne action. Google co-founder Larry Page just invested in flying car startup Kitty Hawk, while Uber is adamant that its own-brand of flying vehicles will be zooming around the US come 2020.
It looks like Samsung was thinking about slapping a little nub of a home button on the Galaxy S8 and S8 Plus. This is according to a patent published by the European Trade Mark and Design Network, uncovered by Android Headlines. Despite having a nearly bezel-less display on their latest flagships, the South Korean manufacturer apparently considered modeling the design after last year's Galaxy S7 and S7 Edge.
Disney is gearing up fully autonomous vehicles that will shuttle you and your family from the parking lot to the amusement park, stress-free. Well, as stress-free as you can get while introducing grandma to the concept of a car with no driver. No, grandma, Satan is not "steering this contraption." At least, we don't think he is ...
Lyft is experimenting with commuter ride sharing by debuting a new "Shuttle" option, which offers pickups and drop-offs along select routes, much like a metro bus would do. The company is trying out the new option in San Francisco and Chicago, but if all goes well, we might all be ordering a pickup soon through Lyft's new Line ride share option.
Late last year, two surgeons from the Instituto de Ortopedia e Traumatologia de Jaraguá do Sul in Brazil started using a combination of 3D printing and the Microsoft HoloLens to help plan spinal surgeries. And now, with the rest of their team, they've successfully performed a surgical procedure on their first international patient using their 3D impression planning and augmented reality process.
HoloLens developer Michael Peters of In-Vizible has released quite a few videos since receiving his HoloLens last year. Many of his experiments are odd and funny, but some include serious potential approaches to data visualization. In the videos embedded below, you'll specifically see stock market information beautifully rendered in different ways to help understand the data.
A few days ago, there were flying piranha, snakes, and dragons roaming around freely at the Anaheim Convention Center in California, but they weren't real or even hallucinations—they were holograms brought to life with the Microsoft HoloLens.
Once mixed reality technology is more widely available and realistically priced for consumers, using the tech to create the illusion of a larger space, will likely be a favorite use for mixed reality in places where real-estate is expensive, people tend to live in smaller homes and work in tighter offices.
