Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate ident...
Chances are, if you're a branding or marketing professional, you've been tasked to come up with a new name for a product, a service, or maybe even a company at some point in your career. Maybe you're trying to come up with a new brand name right now. Well, there are objective measurements for choosing new names, and if you need help figuring these out, watch this video tutorial to learn how to develop a new product or company name that will stand out among your competitors, presented by namin...
With Adobe Acrobat 9, creative professionals can take InDesign, Illustrator, Flash, Photoshop iles and more and convert them to PDF or a unified PDF portfolio making it easier to share files with clients and others. This tutorial shows you how you can use Acrobat 9 Pro easily with Adobe CS4 documents and convert them to PDF's or create portfolios. Learn how to review files, brand PDFs, add multimedia, and use print production tools in Acrobat 9 Pro.
The number of Korean people that still make kimchi (or Kim Chee) from scratch is dwindling, but no store bought brand will ever taste as great as homemade. In this tutorial, take a trip to New York and visit Yu Um Chon, a great grandmother who has made kimchi over 10,000 times for her family. She will show you exactly how to make this tasty salad and offer you a few tips she has developed over the years (like adding a bit of artificial sweetener to make the salad less slimy). Follow along wit...
Johnny Cupcakes teaches viewers how to start their own business and build up their own brand! You should create an interesting atmosphere for your customers! Find your niche and your theme and go for it! Your store and niche may evolve, and that's okay, it will happen! As your brand grows, you will be able to hire more people and expand. The best idea for your brand and longevity is to make sure you do not sell out to larger corporations or groups. By doing this you will increase your longevi...
Learn how to unbox and set up a brand-new BlackBerry 9700 smartphone with this video guide, which covers, among other things, inserting the SIM card and charging the batter. This clip will show you how it's done. Whether you're the proud owner of a BlackBerry smartphone or are merely considering picking one up, you're sure to be well served by this video guide. For detailed information, including step-by-step instructions, take a look.
This is a lengthy, detailed series on iPhone development, for which you'll need an Intel-based Mac computer, running Mac OS X 10.5 (Leopard) or higher. Then, before you actually get started developing for the iPhone, you'll need to register as a developer with Apple. Then, you'll need to download Xcode and the iPhone SDK. Once you have all this, you can start developing iPhone applications!
Have you ever thought of building your own social networking site? Before you get to making websites like Facebook, you need to start off smaller, and this 29-part video series is where to begin with developing a social networking community website . Before you start with these lessons though, make sure you have all the following:
In this video, Yourpick09 shows viewers how to distinguish real from fake Ugg brand shoes. The characteristics of a real pair of Ugg shoes include real Ugg fur, which is fluffy and has thick fur. Real Ugg shoes are made in China and has tags stating so. Another indication of an authentic pair is to look at the Ugg logo, which should have an encircled "R" next to the name brand. This apples to the label tag as well as the imprint of the brand name. Fake Ugg shoes have fur that is thin and skim...
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
Whether you are an actor or a toothpaste, branding yourself is the best way to get yourself out there and noticed. By branding yourself you will be remembered. So, if your dream is to become a movie star and you think you have the skills and the look, check out this video and learn how to brand yourself into stardom. You will be signing autographs in no time.
Want to write Java games and applications but don't know beans about object-oriented programming? Never you fear. This free video tutorial from TheNewBoston will help you on your merry way to accomplishing just that. Specifically, this lesson will demonstrate how to make a simple animation loop. For detailed instructions, watch this programmer's guide.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
Watermarks are essential for branding your online creations, but you may not always want a static image. If you're looking to create a rotating text or graphic logo, this tutorial is for you. Using 3D Studio Max, learn how to put your brand in motion!
Step by step guide to repairing circuit boards Yes, I know, my hands are shaky.
For a more authentic look for model trains, brand spanking new train cars can be weathered to create the effect of having been in use for ages. When was the last time you saw a brand new train in real life, anyway? Watch this hobby how-to video and learn how to give brand new model train coal hoppers a distressed finish.
Welcome to part 7 of this epic 60-part video series on how to make your own website using Flash CS4 from scratch, no experience necessary! This section details how to use actionscripts and other techniques to make your websites more interactive and appealing to potential traffic.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
Matthew Whelan changed his name to "His Royal Majesty Body Art, King of Ink Land" and he is a strong supporter of body branding and face branding. He even got his eyeball tattooed!
Many marketers are NOT using this powerful strategy to get free traffic and increase their brand exposure. It's as simple as signing up for a free Gravatar account and commenting on blogs in a similar niche. See some good examples and some bad examples...
Just bought a pair of costume vampire fangs, and confused as to how to make them fit on your teeth? This tutorial shows you how you create the mold (focusing on Scarecrow brand fangs) and attach them securely to your teeth. Rawr!
This is an old school trick to revitalizing your bass playing skills— on the cheap. If you're in desperate need of some new bass guitar strings, but can't afford the cost, then there's a solution to bringing new life into them for that "brand new" tone— boil them. Boiling bass guitar strings is a great trick to restoring your sounds, but you can only do this a couple times or it will stretch them out too much and break.
If you've just recently purchased a brand new oven, first of all, congrats. Secondly, if you're smelling an odor that is unpleasant coming from the oven, it's totally fine. This is normal for ovens that are brand new and should not be seen as a bad sign.
This four-part video describes, in great detail, how to develop black-and-white 120 film. With photo labs becoming rarer by the day, knowing how to do this yourself will become increasing important if you want to continue to take and develop pictures with film. Developing 120 is a bit different than developing 35 millimeter, so if you can already do that still watching this video! Thankfully, the presenter demonstrates the process in full light. Bear in mind it will be very dark when you do t...
Try to use the same brand of spray paint throughout the project, read the instructions, follow them. Different brands may have different instructions, this is why we advise against mixing brands. Begin by lightly sanding your project with 600 grit sand paper, anything lower can potentially scratch your project. Use a sturdy tape to cover the parts you want to leave unpainted. Use a very light coating of primer, sand it with 600 grit sand paper (lightly). To add 'special effects' to the job, u...
Are your duds looking a little worse for wear? Here are some extra-effective ways to keep your clothes looking as good as the day you bought them. You won't want to buy new clothes as much if you can keep your old clothes looking brand spanking new.
If MacGyver ever needed to develop some black and white film, this is how he would do it. Check out this awesome recipe for film developer, which uses instant coffee, Vitamin C, and washing soda to set up your own darkroom developing lab.
Betty makes a traditional, Bob Evans style sausage and potato skillet breakfast. Betty truly is the master of the breakfast!
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
Save money and become a more complete photographer. Learn how to develop your own film in this free darkroom tutorial from a professional photographer.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
We knew it was coming, it was just a matter of when. Apple has just announced iOS 11.3, a new update for iPad, iPhone, and iPod touch, and it will include a brand-new set of Animoji for the iPhone X.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
