Whenever Japan does something new in tech, the cute factor is almost always taken into account. The same holds true for augmented reality, as Yahoo! Japan has just revealed its take on AR map navigation with a new AR Mode.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
If you're a Harry Potter fan who has ever wanted to have your own Hogwarts adventure, you're in luck — Jam City is close to releasing "Harry Potter: Hogwarts Mystery," a mobile game that allows you to attend the magical school yourself. In fact, it's so close you can pre-register for the game right now.
We've seen a number of unique mashups of augmented reality with other bleeding edge technologies, but somehow it took until 2018 for someone to come up with a now obvious complement to AR: 3D printing.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack.
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
In a highly exciting but ultimately disappointing turn of events, Google released the ARCore Preview 2 today. While the new preview does bring with it new versions of the application programming interface (API) for the C language, pause and resume functionality, as well as increased accuracy, one thing it seems to be missing is a bigger compatibility list.
Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit.
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked ... so far.
Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
Face ID is possibly the iPhone X's make-it-or-break-it feature. Apple is asking previous iPhone owners to put a lot of faith into their home button replacement, and so far, the results seem pretty good. That is until CNN tested the security feature with identical twins.
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.
When Google announced its ARCore augmented reality toolkit for Android as its answer to Apple's ARKit for iPhones and iPads, the question from many observers was, "What about Tango?"
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary.
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
Newly appointed Ford Motor CEO Jim Hackett admitted yesterday that demand for driverless transportation could take many different forms and that Ford was rethinking how it would tailor its cars and mobility services for self-drive modes of transportation in the future.
Tesla CEO and founder Elon Musk has repeatedly said this year all Tesla models made since October 2016 have the requisite hardware for "full self-driving" capabilities, yet the company has reportedly begun to add a second graphics processor (GPU) to its computer platform for Autopilot — without officially saying why.
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
Cruise Automation, General Motors' (GM) driverless car arm, has hired two hackers who were once seen by many as a safety threat to help find vulnerabilities in its self-drive car network.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.
A Norwegian carrier's launch of a pilotless container ship next year could lead the way to a new era in sea transportation and shipping if successful.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
Is there anything Amazon doesn't do? Whether it's video streaming, creating a brick-and-mortar bookstore, or even purchasing Whole Foods, you name it, and Amazon's probably doing it — well.
The Chinese government's tight restrictions on gathering data by foreign firms for 3D mapping, the lifeblood of machine-taught driverless systems, could at least slow down access to the market by Waymo, Tesla, General Motors (GM), Ford, and other players hoping to make inroads there.
