While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
The recent Oculus conference in California revealed just a bit more about Facebook's secretive plans to compete in the augmented reality space with its own wearable devices.
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Although early attempts at consumer smartglasses have employed trackpads and handheld or wearable controllers for user input, its the gesture control interfaces of the HoloLens 2 and the Magic Leap One that represent the future of smartglasses input.
In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
At long last, the magical world of Harry Potter has received a mobile game worthy of its name. Harry Potter: Wizards Unite is the game in question, and is set to touch down worldwide on June 21, 2019. For the longest time, however, the game has been available as a soft launched game for testing, and with a little tinkering, you can actually try it out right now before its official release stateside.
Developers in the augmented reality industry got a lot of love this week.
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
In 2018, notches are the hot trend with smartphones. Essential was first to release a phone with a notch in mid-2017, but Apple kicked off the fad in earnest with the iPhone X. Unfortunately, unlike the iPhone X, every Android phone with a notch has a noticeable bottom chin. Let's take a deep dive to find out why.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.
As summer is upon us, new musical Snapchat lenses are as well. This week has entries from Maroon 5, Simon and Garfunkel, and Snow Tha Product with entertaining visuals to match. As kids start to leave school for the summer, expect the lens scene to be kicked up a notch with anticipation.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Mobile gamers are well aware of this, but zombie shooters have become pretty stagnant and unimaginative in recent years. Too many entries in this genre feature the same cookie-cutter gameplay, but thankfully, Gameloft aims to change this. The company has soft-launched Dead Rivals in a few countries, and with a little work, you can try the game yourself right now.
As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones.
In its goal to push the visual quality of real-time rendering to a new level, Unity is starting the new year off right by releasing a sneak peek at its upcoming interactive rendering improvements via a short, three-minute first-person interactive demo called "Book of the Dead."
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
So after being teased last Christmas with an email promising that the Meta 2 was shipping, nearly a year later, we finally have one of the units that we ordered. Without a moment's hesitation, I tore the package open, set the device up, and started working with it.
After exploiting a vulnerable target, scooping up a victim's credentials is a high priority for hackers, since most people reuse passwords. Those credentials can get hackers deeper into a network or other accounts, but digging through the system by hand to find them is difficult. A missed stored password could mean missing a big opportunity. But the process can largely be automated with LaZagne.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
It has been an interesting few days in developer news. The Microsoft blog has been busy with information relative to the augmented reality space. Meta 2 has also announced an interesting development this week. Here is a collection of various tidbits that have been collecting up.
How can a drug used to treat cancer be effective against viruses, too? The answer lies in the drug's shared target — specifically, cellular components that control the activity of genes. A new research study showed that one such type of drug, histone methyltransferase inhibitors used in cancer clinical trials, has activity against herpes simplex virus, too.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
