Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
Fresh off of shipping version 2019.1 in April, Unity has already dropped the beta of 2019.2, and it has a bunch of new AR Foundation toys to test.
Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation.
Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
After some social media teasing, the Star Wars universe's Magic Leap debut has finally arrived. On Tuesday, Magic Leap announced the release of Star Wars: Project Prog, which is available for free via Magic Leap World.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities.
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year.
An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
Facebook has grown into one of the central hubs of the internet where ideas are shared with others. But with the rise of brand development, individuals and companies need to get their messages out beyond their group of Facebook friends so it can be seen by more of the world.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding.
Apple just released the first version of the iOS 12.1.2 beta to developers on Monday, Dec. 10. The update arrives mere days after the Cupertino-based company seeded the official version of iOS 12.1.1 to the public, itself of which had been in beta development since Halloween.
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
Apple wastes no time with betas. Right on the heels of the official release of iOS 12.1, Apple released the first beta for iOS 12.1.1 to developers on Wednesday, Oct. 31. The update comes just one day after iOS 12.1, which itself was in beta development for 43 days this year. The denotation for 12.1.1 indicates it's a minor update over 12.1, and there are only a few things in its release notes.
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
