Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Faraday Future's all-electric super sports car concept attracted a lot of attention at CES earlier this year, but now it is struggling to replace key driverless engineers and program directors who left the company amid its recent financial troubles.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
Netmarble's Lineage 2 Revolution has finally soft launched in the Philippines, giving mobile gamers hope that a worldwide release isn't too far off. What many don't realize, however, is that this game can be had for free right now — with a little digital elbow grease, that is.
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
Amidst reports of the newspaper industry struggling to survive, it's becoming more and more clear that people are increasingly turning to their smartphones for the news. In fact, a new study by the Pew Research Center has found that 85% of US adults check the news on mobile devices. Surprisingly, seniors constitute a sizable portion of this.
Is technology making us disconnected? Findings from a study conducted by YouGov hint that — for millennials — the answer is yes. The research found that nearly one in five US teens prefers to video chat their friends rather than spend time with them face-to-face.
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today.
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.
Paris, girl, you are awesome, but you did not invent the selfie. If you want to spread this #newmarketingterm to the media masses, then go right ahead. It's your brand, your career, and you got the opportunity. People will listen. No one really cares about who invented the silly thing anyway. Though I got to say, the original king of the selfie did seem like one pretty chill dude ...
Intel launched their Advanced Vehicle Lab in Silicon Valley this week, and the tech giant is now on the hunt for potential partners.
Anyone who needs to use their iPhone hands-free knows how useful Siri can be. If you can't look at your iPhone, but still need to read and reply to messages, Siri has your back. Third-party applications have traditionally been unable to utilize this feature, but now that luck has turned for Facebook's other popular messaging service, WhatsApp.
When you think of high quality music, your phone isn't the first thing to pop into your mind, even though 68% of US smartphone owners stream music on a daily basis. Most of us tolerate the audio quality from our devices simply because music is something we can't live without — but we shouldn't have to put up with poor quality, and as it turns out, we don't.
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
Blizzard's Hearthstone was a rousing success with more than 10 million downloads on the Google Play Store. Not taking things lying down, Bethesda, the creator of The Elder Scrolls, has come up with a card game based off its popular fantasy franchise. The Elder Scrolls: Legends is now out in the wild, though, officially only available for select Android tablets. But with a little creativity, there's a way to game the system and play Legends on any Android device. The Elder Scrolls: Legends is ...
Oh, Waze—you know, that Google-owned traffic navigation app that tempts drivers into stopping at local food joints like Dunkin' Donuts and Taco Bell? Well, now you can even order a large iced coffee through the app before you even arrive at a fast food hotspot.
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.
Windows Insiders running Build 14971 of Windows 10 in the Fast Ring can now look for the "Windows Holographic First Run" app to check to see if their PCs are up to the task of running Windows Holographic. It won't detect your VR headset yet, but at least you'll be able to see if your computer will be compatible.
Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, but a recent rumor points to that research ending up in your car instead of a rose gold headset.
Whatever you think of Google's new Pixel phones, the one thing we know for sure is that these are the most polarizing devices in recent memory. On the one hand, we've seen reviews in which longtime Android users say they'll be walking away from the OS all together thanks to Pixel. On the other hand, you've got the iPhone-obsessed David Pierce over at WIRED saying he'll be switching immediately.
Now that Google has announced its new Pixel smartphones, folks who rushed to buy an iPhone 7 might be experiencing a bit of buyer's remorse. The new Pixel and Pixel XL are packed to the brim with cutting-edge features and top-notch hardware, and Google seems to be taking direct aim at the iPhone 7 with its Pixel marketing (and their groan-worthy jokes during the keynote).
Most popular virtual reality headsets, like the HTC Vive and Oculus Rift, require a tethered connection to the computer and that imposes some obvious restrictions on how much we can move in our space. We'd all prefer a simpler, untethered option, and Intel wants to provide just that.
Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an image to unlock content, could succeed where QR codes haven't.
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads.
Before iOS 10 existed, you were stuck with every single app Apple shoved down your digital throat. While you could hide a few of them with some trickery, you couldn't remove any of them. Now, you can remove almost any Apple app you want from your home screen — for good — just like any third-party app.
We're already glimpsing the future when we look at mixed reality through a headset, but is the real evolution of this technology something that will exist as part of our bodies? As intense as that may sound, TechCrunch's Jay Donovan offers compelling reasons why it's not such a crazy idea:
When Hey Siri was first introduced in iOS 8, it was a pretty lackluster feature since you had to be plugged into a power source in order to even use it. Since then, newer devices (iPhone 6s, 6s Plus, SE, 9.7-inch iPad Pro) don't need to plug in to have always-on Siri, which makes the feature actually worthwhile—when it works.
Having your phone on during a movie is a major annoyance to the majority of moviegoers, a fact that some theaters learned the hard way. One major film release is taking a different approach, however, and actively encouraging you to turn on your smartphone—during the end credits, at least. That film would be The Angry Birds Movie, and it's hitting theaters on Friday, May 20th, 2016. Rovio and Sony have been heavily promoting this upcoming 3D animated comedy, and the two worked closely together...
Pretty much every note you save on your computer, phone, or tablet can be uploaded to your cloud and viewed on any of your devices. But what about those notes you write down on actual paper? Well, those notes can also be cloud-friendly, thanks to the Rocketbook Wave.
Chrome apps and extensions are powerful tools for students: they can help optimize your web browsing experience by helping you take notes, check your grammar as you compose documents and emails, and even help you squeeze a little more juice out of your laptop's battery by freezing unused tabs and optimizing YouTube streams.
A growing trend for many artists (most recently Kanye West) is to offer exclusive or experimental tracks on music streaming sites like SoundCloud or YouTube before releasing them anywhere else. On rare occasions, some of these great songs never make their way onto an official album, which can be disappointing for die-hard fans who need to download every song available from their favorite artist or band.
SoundHound, the Shazam-like song-matching service, recently announced a new mobile app called Hound, which wants to be your one and only intelligent personal assistant.
Accessing and getting in touch with your favorite contacts has never been easier thanks to the "Friends" feature on the Apple Watch. However, this only applies to users who are running watchOS 2.2.2 and lower. When Apple issued watchOS 3, the "Friends" option was completely removed. So if you're running watchOS 3 or higher, you won't be able to follow these instructions.
