When we think of augmented reality, we usually think of it as adding things to our reality. A new demo has shown that using Apple's ARKit, we can not only add to reality but subtract from reality as well.
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
One of the disadvantages of the digital world is that you can't pick it up and touch it. While that can feel like less of a problem in virtual reality, where you're already holding controllers, mixed reality environments—like the one you'd experience in Microsoft's HoloLens—suffer from a lack of physical connection with the digital objects that appear in your real world. Dexmo aims to solve that problem with a relatively intimidating new controller that encompasses your hands.
Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home.
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
With Apple preparing to bring a slew of new features to its Animoji app this fall, Samsung has updated its AR Emoji imitator with the ability to create more realistic digital doppelgängers.
A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses.
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
The Microsoft HoloLens mixes the digital world with the physical one, allowing you to coexist with holograms of your choosing. But those worlds won't fully blend until we can experience it all together and create for each other. Vuforia could make that possible in the near future.
With most augmented and mixed reality devices, you wear a purchased headset and use it alone, in a place of your choice—but not this one. Ben Sax decided to reinvent the binoculars to create a mixed reality experience that anyone can walk up to and try for free. He calls it the Perceptoscope.
The flash is one of the most useful camera accessories you can have, but they also have a tendency to ruin perfectly good pictures, especially with digital cameras. This video will show you how to take shots with great depth and dimension even with a digital camera and flash by setting the flash length manually.
If you already own a Canon High-def digital SLR, you can set it up as a virtual webcam. This will allow you to record video podcasts or chat on Skype. You'll also need the CamTwist software and the Canon EOS utility (available from your install CD).
Check out this video tutorial to show you how to use a Fuji FinePix digital still camera. This video was made by the equipment room at CUNY Journalism School in New York.
Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.
