Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
Recording the tortured sounds of a guitar running through three pedals and a dirty amps worth of distortion has been the heart of rock n' roll since Jimi Hendrix at least. In this video you'll learn everything you need to know to record distorted guitar sounds yourself. It discusses mics, amps, settings, and positioning, then moves on to computer-side stuff like amp sims, EQ, double tracking, and compression. If you play rock guitar, want to record it, or both, this is a must-watch.
Old camera equipment like flashes and lenses are often praised by modern photographers, but getting them integrated into new digital photography setups can be a challenge. This video will show you some tips for using old flashes with new digital cameras, including a great trick for making your digital camera recognize the flash by covering one specific contact. Don't get a new flash, use an old one with the skills you learn in this video.
Whether you're the proud owner of a Samsung Reality smartphone or perhaps just considering picking one up, you're sure to benefit from this free video tutorial, which presents a complete overview of the phone's various features. Specifically, this video presents a look at the music player in the Reality's Media Center, discussing its Album views, equalizer, skins and homescreen player features.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend.
Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.
Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
A Swedish digital artist has developed an app for the iPhone X that creates mind-bending 3D illusions that correlate to the user's point of view.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, from the original Ringu) emerges from the television.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad.
It finally happened. Magic Leap has given the world its first glimpse at its debut device, the Magic Leap One Creator Edition.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.
