News: Renault Trucks Tests HoloLens to Visualize Quality Control in Engine Assembly Operations
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
Digital Realm Search Results
Apple AR: Zynga's CSR 2 for iPhone Puts Your Dream Car Within Virtual Reach with AR Mode
Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron.
News: This Theater Group Is Taking Entire Audiences into Mixed Reality with Networked HoloLens Headsets
Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens.
News: Niantic & Warner Bros. Bringing Every Harry Potter Fan's Dream to Life with AR Game Based on Franchise
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
News: Olympus Muscles in on Google Glass Territory with Enterprise AR Smartglasses
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
News: Microsoft Invites Rest of Europe to HoloLens Party with Expanded Availability in 29 Markets
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
News: Microsoft's New Mixed Reality Capture Studios Aim to Train Next Generation of AR, VR Artists
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
News: Windows Mixed Reality Arrives with Fall Creators Update & Headsets
Today, anyone with a compatible PC can download the Windows 10 Fall Creators Update and experience Windows Mixed Reality.
News: Updates to Upskill's Skylight Productivity Platform Make Building AR Apps Easy
Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.
Apple AR: PuzzlAR Dazzles with Interface & Gameplay Designed for AR
Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary.
Market Reality: Snapchat's World Lenses Are Just the Tip of the AR Advertising Iceberg
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Apple AR: Army of Robots Enlists ARKit for First-Person Shooter
The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.
Apple AR: Lowe's Builds Pair of AR Apps with ARKit
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
News: Aireal Places AR Content Anywhere in the World with Geographic Coordinates
While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.
Apple AR: IKEA Takes the Wraps Off of Its ARKit App
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.
News: Terracotta Warriors Receive Augmented Reality Treatment from the Franklin Institute
The Franklin Institute is rolling out the augmented reality carpet for the arrival of the Terracotta Warriors of the First Emperor exhibit, which will open on Sept. 30 in Philadelphia.
News: Mirage World Sticks Ephemeral Memes in Real World Locales via iPhone (Without ARKit)
Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon.
News: Freeze Tag Mimics Niantic with Garfield-ified Version of Pokémon GO
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
News: Neurable Releases Limited Beta SDK for Brain Control Interface
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
News: Faraday Has Little Luck Filling Empty Engineer Slots, Left with Gutted Driverless Program
Faraday Future's all-electric super sports car concept attracted a lot of attention at CES earlier this year, but now it is struggling to replace key driverless engineers and program directors who left the company amid its recent financial troubles.
News: Children Can Now Go on an AR Adventure at Heathrow Airport
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
News: Defeat the Dreaded 'Sharknado' in the Franchise's New Mobile AR Game
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
Market Reality: Lampix, Nokia, Xiaomi & More Invest in AR
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Brief Reality: Meta, Penrose Named Technology Pioneers for Work with Augmented Reality
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
Gaming: Play Netmarble's 'Lineage 2 Revolution' on Your iPhone Right Now
Netmarble's Lineage 2 Revolution has finally soft launched in the Philippines, giving mobile gamers hope that a worldwide release isn't too far off. What many don't realize, however, is that this game can be had for free right now — with a little digital elbow grease, that is.
Brief Reality: New Game Underverse Takes a Stab at the Pokémon GO Gaming Model
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
News: As It Turns Out, Seniors Love Getting News on Their Smartphones
Amidst reports of the newspaper industry struggling to survive, it's becoming more and more clear that people are increasingly turning to their smartphones for the news. In fact, a new study by the Pew Research Center has found that 85% of US adults check the news on mobile devices. Surprisingly, seniors constitute a sizable portion of this.
News: Shocking Number of Teens Would Rather Skype Than See Friends in Person
Is technology making us disconnected? Findings from a study conducted by YouGov hint that — for millennials — the answer is yes. The research found that nearly one in five US teens prefers to video chat their friends rather than spend time with them face-to-face.
News: Jaguar Land Rover Leans Towards Driverless Fleets in $25 Million Deal with Lyft
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
News: Meta Cuts Ribbon on New AR Workspace
Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today.
Market Reality: Unity Receives Investment from Silver Lake
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
News: Paula the AR Salesperson Is Ready to Take Your Order
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.
Brief Reality: ITC Infotech, PTC, Oracle Join Forces for Augmented Reality Service
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
News: Realfiction's New Mixed Reality Display Projects Large Scale Holograms Without a Headset
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset.
News: Forget Paris Hilton, All Hail Ducreux the OG King of the Selfie
Paris, girl, you are awesome, but you did not invent the selfie. If you want to spread this #newmarketingterm to the media masses, then go right ahead. It's your brand, your career, and you got the opportunity. People will listen. No one really cares about who invented the silly thing anyway. Though I got to say, the original king of the selfie did seem like one pretty chill dude ...
News: Intel Hunts for Partners After Driverless Garage Launch
Intel launched their Advanced Vehicle Lab in Silicon Valley this week, and the tech giant is now on the hunt for potential partners.
News: Orboot Reboots Globe with Augmented Reality Lessons for Kids
Globes used to be standard in households, usurped in many ways by modern mobile and desktop applications. But one company believes they can upgrade the globe for the 21st century.
News: Siri Can Now Read Your WhatsApp Messages Out Loud
Anyone who needs to use their iPhone hands-free knows how useful Siri can be. If you can't look at your iPhone, but still need to read and reply to messages, Siri has your back. Third-party applications have traditionally been unable to utilize this feature, but now that luck has turned for Facebook's other popular messaging service, WhatsApp.
How To: The Easiest Way to Increase Audio Quality on Any Android Device
When you think of high quality music, your phone isn't the first thing to pop into your mind, even though 68% of US smartphone owners stream music on a daily basis. Most of us tolerate the audio quality from our devices simply because music is something we can't live without — but we shouldn't have to put up with poor quality, and as it turns out, we don't.
News: Facebook Introduces AR Platform at F8
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.