News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.
The last third season episode of Rick and Morty aired Oct. 1, 2017. Over a year and a half later, we finally have confirmation that everyone's favorite morally ambiguous, universe-traveling duo will make their return in November. While six months is still quite a wait, you can make it go faster by catching up on some classic episodes.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
Smartphones are now indispensable when traveling. Domestic and overseas travel alike require food, navigation, translation, and so much more to make work or vacation successful. Gone are the days of lugging multiple tourist books around with you everywhere you go — you need to let your smartphone handle the dirty work.
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
After years of user complaints, Samsung is finally letting us remap the Bixby button without the need of a third-party app. The new feature requires One UI a simple app update to Bixby, but there's one major downside: Samsung won't let you remap the button to open other digital assistants like Amazon Echo, Microsoft Cortana, and Google Assistant. Luckily, there's an easy workaround.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.
Until very recently, Apple apps were among the only ones that would play nicely with Siri on iPhones. If you wanted to take advantage of the digital assistant to, say, compose an email, you would need to go with Apple Mail instead of the email client you actually use. As of iOS 12, this is no longer the case.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
Apple has done a fantastic job of instantly patching iOS exploits through constant firmware updates to keep hackers at bay. Because of this, jailbreaking has largely been pushed to the fringes, resulting in a myriad of tweaks being abandoned by developers which, in turn, have been rendered incompatible with later jailbroken versions of iOS.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Creating doodles on an iPhone is made easy thanks to the "Draw" tool in Notes and "Digital Touch" for iMessages, but these are limited in scope. Drawing in Notes has no animated effects, and while Digital Touch does, its drawing tools are lacking and the animations can only live within iMessages. If it's animations you want, Apple has another app that can help you create them.
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
I hate folder names, especially the one Apple shoves down our digital throats. On a computer, they make total sense, but on my iPhone, it's just more clutter on the home screen. You can tell what folder is what just by looking at the app icons within it, so why are we forced to label them? Technically, we're not, since there is a workaround in iOS 12 and iOS 13 to make those labels disappear for good.
Your childhood "social networking" may have been to go outdoors to the neighbor's — and outdoors is a great place for kids to be. But these days, the terms educational, digital media, entertainment, and toddlers don't have to be mutually exclusive. Like most things in life, it's about balance, and these apps can aid your child with social-emotional development when not playing with friends.
While they don't do augmented reality just yet, the latest styles of Snapchat's Spectacles 2 camera glasses serve as a peek into the future of how mainstream AR wearables may look.
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
Look, tests are no fun, and doing poorly on them is rarely an option. Whether you're studious or a slacker, everyone needs a little boost now and again. While students have found ways to cheat as long as tests have existed, the invention of smartphones has greatly enhanced the potential to get ... creative.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
Whether you like to go swimming or jump in a hot shower with your Apple Watch on, the chance is pretty high that you'll get water inside its speaker. If you're a big runner, even sweat can get inside there. While there is no way to prevent water from getting inside your Apple Watch's speaker, there is an easy way to get it out so that your muffled speaker sounds brand new again.
If you cover a particular area in tech long enough, you develop certain pet peeves, and one of mine happens to be devices that attempt to keep us wed to the Google Glass style of augmented reality. And while I remain mostly uninterested in such devices, one of these products recently earned my admiration and might work for you, too, under the right circumstances. It's called the Golden-i Infinity.
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.