The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
If you're not looking closely, it's easy to mistake last year's Galaxy S8 for the brand new Galaxy S9. Design, build materials, screen size, software — it's all virtually identical, save for a few exceptions. But those minor differences can add up.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
RED has apparrantly been blowing minds with the revolutionary technology inside its upcoming Hydrogen One. Like the Razer Phone in late 2017, most of the cool tech lives inside its screen — which, also like the Razer Phone, is unlike any other on the market today. RED, too, is poised to make some major waves in the coming months, as its phone should be arriving in stores this summer.
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
Thanks to their partnership with Tidal, over 30 million Sprint customers can access Hi-Fi audio on the go. And the Jay-Z-owned music service isn't limited to just Sprint customers — for $19.99/month, anyone can listen to lossless audio from their favorite artists. But streaming uncompressed audio files uses a lot more data than standard quality, so how do you use Tidal without hitting your data cap?
Have you ever been listening to the radio and a song comes on that you can't identify? But you're driving, so you can't open your phone and use your favorite app to find the song's name. Well, with a feature called "Now Playing" on Pixel phones, Google has solved this problem.
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
Generally speaking, in terms of modern devices, the more simple you make an interface to navigate, the more successful the product is.
Former Google and Uber engineer Anthony Levandowski's scathing accusations challenging the physics behind Tesla CEO and founder Elon Musk's claims about Autopilot should force Musk to make his case that self-drive cars don't need LiDAR in the next few months.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
When you have an infection, a doctor prescribes antibiotics to make the bacteria that causes it disappear. Sounds like a good idea, but the disappearance of microorganisms that have inhabited humans for millennia could be driving rising numbers of serious illness and debilitating conditions.
Results of an early-stage clinical trial of an HIV vaccine could mean a hoped-for breakthrough in the battle against AIDS.
Cytochrome P450 (P450s) are proteins found in nearly all living organisms, which play roles that range from producing essential compounds and hormones to metabolizing drugs and toxins. We use some of the compounds synthesized by P450 in plants as medical treatments, but the slow growth and limited supply of these plants have put the drugs' availability in jeopardy and jacked up prices.
Windborne microbes shifting in the snows of the great ice sheet of Greenland may be able to neutralize some of the industrial contaminants oozing out of the melting ice.
Natural remedies used through the ages abound, especially in Asian medicine. The willow-leaved justicia plant, found throughout Southeast Asia, has traditionally been used to treat arthritis, but scientists have just discovered it contains an anti-HIVcompound more potent than AZT. AZT was the first drug approved to treat HIV, and is still used in HIV combination therapy today.
Self-driving car models and fleets get most of the media attention, but it is the suppliers that design and make the technologies underpinning the driverless revolution, says Guillaume Devauchelle, the vice president of innovation and scientific development for leading tier-one supplier Valeo.
Today it was revealed that Avis Budget Group will now support and maintain Waymo's driverless car fleet in Phoenix, the company's first public trial of self-driving cars. This is an unprecedented partnership in the autonomous vehicle field and conveys the steps driverless companies are taking to make their vehicles more accessible to the public.
Like humans, cats can suffer infections caused by ticks, and too often, the disease is fatal. Learn about tickborne diseases that affect cats and what you can do to protect Fluffy from an untimely demise.
Much work needs to be done before laws and regulations no longer block driverless' rollout in the US, Rob Csongor, vice president and general manager of Nvidia's automotive division, said today during a US Senate committee hearing.
The Cloud Security Alliance (CSA), a leading IT trade association, has published its first report on risks and recommendations for connected-vehicle security, ahead of when driverless cars are about to see volume production in the near future.
Google Play Services has been near the top of every Android user's list of battery-sucking apps for years now. It's a core system app, so you'd expect some battery drain, but for many folks, it runs rampant.
All Galaxy S8 models apparently weren't created equal. According to numerous user reports, it appears that Snapdragon-powered Galaxy S8 variants are using an older flash storage standard than what Samsung was originally advertising.
With chips in four out every five PCs made since 2010, few companies are as pervasive in modern computing as Intel. That's why an advisory released Monday, May 1, confirming a remotely exploitable vulnerability in all non-server business hardware made in the last seven years has sent shockwaves through the technology world.
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers out there.
In honor of Earth Day tomorrow (woo!), visual artist Justin Brice Guariglia has released a new augmented reality app that lets you experience climate change from wherever you're standing.
We know your time is valuable to you, so starting this week — and continuing every Wednesday — we are going to release weekly Dev Reports that quickly highlight important news and updates that augmented and mixed reality developers should know about.
US blood banks have assured the American public that they have the tools to prevent a Zika contamination, despite the rapid spread of the disease.
