Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier.
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
Who's ready to let future Facebook augmented reality smartglasses read their brain? Well, ready or not, the tech giant is making progress in the area of brain control interfaces (BCI) by funding research.
Now that Microsoft has squarely focused on the enterprise market with the HoloLens 2, it appears Lenovo is content to play follow-the-leader with its new augmented reality headset.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend.
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One's release earlier this month. On Wednesday, the company unveiled a behind the scenes video of how the ethereal music-meets-AR app Tónandi was produced in collaboration with Icelandic music group Sigur Rós.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.
While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
In its goal to push the visual quality of real-time rendering to a new level, Unity is starting the new year off right by releasing a sneak peek at its upcoming interactive rendering improvements via a short, three-minute first-person interactive demo called "Book of the Dead."
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
A recent initiative by the Cherokee Nation American Indian Tribe delivers a success story for knocking out a silent killer — Hepatitis C.
Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise.
The de Blasio Administration of New York City has announced that the NYU Tandon School of Engineering will be hosting the country's first publicly funded VR/AR facility.
Tesla hopes high-level personnel changes will help it gain an edge in neural network knowhow for its models' self-drive features, following the replacement of its Autopilot chief and the appointment of a recent Stanford grad to head its AI and Autopilot vision research.
Alzheimer's disease — an irreversible, progressive brain disorder — is the sixth leading cause of death in the US and more than afflicts 5 million Americans. As if those numbers aren't scary enough, the Centers for Disease Control and Prevention expect that number to nearly triple by 2050.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
Solid-state LiDAR is cheap, robust, and compact in size — this is why the device is seen as the LiDAR of choice for future high-volume production of level 3 and level 4 cars.
Most of us have already had an encounter with the Epstein-Barr virus, or EBV, for short. As part of the herpes family, it's one of the most common disease-causing viruses in humans. We get the disease with (or without) some nasty symptoms, then we recover. However, EBV stays in our body after the illness has ended, and it's one of the few viruses known to cause cancer.
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset.
Even though the Ebola virus was discovered as recently as 1976, over 30,000 people have been infected since, and half have died a horrible death. Since there's no way to cure the infection, the world desperately needs a way to prevent it — and the five similar viruses in its family, the ebolaviruses.
Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019.
Rumors that Apple is honing its automated car technology have skyrocketed. Thanks, now, in no small part to some enterprising members of the media who leaked the names of Apple's self-driving car team to the public.
Our quest to find new antibiotics has taken a turn — a turn down the road, that is. A team of scientists from the University of Oklahoma is scooping up roadkill and searching for bacteria on them that might yield the world's next antibiotic.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens.
Tremendous strides have been made in the treatment and outlook for patients infected with HIV, the human immunodeficiency virus. Treatment with a combination of antiretroviral drugs can keep patients with HIV alive for decades, without symptoms of the infection. The trouble is, if HIV-infected people stop taking their medications, the virus takes over in full force again—because the virus hides out quietly in cells of the immune system, kept in check, but not killed by the treatment.
Even as health authorities describe the symptoms of Zika infection in the general population as mild, a new surveillance study finds serious side effects are more common, and serious, than previously thought.
