Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study.
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera.
Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects.
Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app.
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
PUBG is continually getting better and more intuitive with each update, and version 0.4.0 is no exception. Besides a new training map to help you practice and a faster-paced arcade mode for on-the-go gaming, the newest version of PUBG now includes a feature that exclusively caters to iPhones from the 6S on up.
With the Galaxy S9 finally making its debut, flagship season is officially underway. But even though Samsung's latest offerings are the newest phones out there, they already face some stiff competition — namely, the LG V30.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
Snapchat is in the midst of a massive redesign — one that not everyone loves. Still, it's clear that this is a decision fueled by money, and Snap Inc. believes this redesign will help attract more advertisers. Even so, Snapchat has a few more tricks up their sleeves to make a little extra dough. And while the average user couldn't care less about ads, they very easily could care about custom Filters and Lenses.
Thanks to Metaverse, it has never been this easy to create your own AR game.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
The number of households in the US that go hungry because they lack money for food hit a high of almost 15% in 2011. While that number continues to decline, nearly 13% of American households still go hungry.
Augmented reality headset maker DAQRI has collaborated with the US Navy to outfit the company's Smart Helmet device for use on battleships.
A new case of the still-mysterious Bourbon virus was confirmed in Missouri, likely originating within the state, local authorities said in a June 30 press release.
This Fourth of July, stock up on hot dogs, ice cream, and smartphones. Yep, this Independence Day is a surprisingly good time to get your hands on the iPhone SE. If you're interested, head to your nearest Best Buy to check out this major deal. (Or wait for the iPhone 8 to come out ...whenever that will be.)
Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported.
The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone.
Yes, bubonic plague—the Black Death that killed millions in the Middle Ages— is still out there. It even infects and kills people in the United States. Without treatment, half the people infected die, but the Food and Drug Administration approved ciprofloxacin in 2015 to treat plague, and it has just successfully been used to stop the infection in five people.
If you have a long commute, it only makes sense to catch a bit of shuteye while you're headed to work on the train or bus. The only problem with this is that, if you're napping a little too hard, you might end up oversleeping and missing your stop when the subway pulls into your station.
Cats give us so much—companionship, loyalty, love... and now the bird flu. Several weeks ago, a veterinarian from the Animal Care Centers of New York City's Manhattan shelter caught H7N2 from a sick cat. According to a press release from the NYC Health Department on December 22, "The illness was mild, short-lived, and has resolved." This isn't the first time cats have passed infections on to humans, but it is the first time they passed on the bird flu—avian flu H7N2, to be exact.
Heads up: the following videos and GIFs will definitely cause you to zone out and lose focus on whatever it is you're doing.
One of the disadvantages of the digital world is that you can't pick it up and touch it. While that can feel like less of a problem in virtual reality, where you're already holding controllers, mixed reality environments—like the one you'd experience in Microsoft's HoloLens—suffer from a lack of physical connection with the digital objects that appear in your real world. Dexmo aims to solve that problem with a relatively intimidating new controller that encompasses your hands.
Although professional sports has been no stranger to emerging technology, it still seems hard to think about how a football player might benefit from strapping on a VR headset. While it won't do much in an actual game, many athletes can improve by using virtual reality as a training tool.
Step aside, Heinz: there's a new ketchup in town. Beetroot ketchup is the rising star of condiments. It's a vibrant, earthy, and sweet topping for summer BBQ burgers and grilled hot dogs, as well as a pretty un-beet-able dip for French fries. There's no corn syrup, it's paleo-friendly, and the beets give it a bright, bold flavor like no other sauce you have ever tasted.
Pokémon GO made waves as the first augmented reality game to gain popular adoption. In fact, it was so popular that it only took a few days to uncover some the benefits and serious issues with combining physical and digital worlds.
Frozen meat is a saving grace for weeknight meals. Whenever I crave a certain protein, all I need to do is defrost it. Sometimes, I don't even need to defrost it in order to use it.
I'm starting to wonder if the people at Boston Dynamics have ever watched a Terminator movie. Not just because the robotics company with the oxymoronic name develops machines that are able to move around environments with animal- and human-like agility, but because the people testing them seem to take such joy in openly antagonizing their creations. It's one thing to tempt fate by creating superhuman robots that could potentially end mankind. You've reached a whole new level of hubris when yo...
Up until the last 15 years or so, watching the commercials during the Super Bowl was arguably more exciting than the game itself. Super Bowl XXIV featured the San Francisco 49ers blowing out the Broncos, 55-10, in the worst Super Bowl beatdown of all time. The game might not have been that exciting, but the commercials sure were.
