Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
The story of the Essential Phone isn't one for the faint of heart. The company was founded by Andy Rubin, and their first phone was supposed to have only the "essential" qualities. Unfortunately, it lacked a decent camera, and still cost as much as most flagships. Since that rough start, however, things have taken a turn for the better. Now, Eseential's doubling down with a new set of colorways for the PH-1.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight.
The Essential Phone didn't have a hot start when it was released back in August. A delayed release, poor camera performance, and high price tag led many to avoid the otherwise well-received device. But after a few software updates and price drops, it's now a steal of a deal.
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
While the Mail app didn't get as much love from Apple in the iOS 11 update as Maps, Photos, Safari, Siri, Camera, Messages, Notes, and the App Store did, there are still a few new features you need to know about when emailing on your iPhone.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses.
For once there is good news — surprising news, but good news — in the fight against antibiotic-resistant organisms. A recent study found that Staphylococcus aureus bacteria is becoming more sensitive to some key drugs used to treat it.
It seems like there's a cyber security scare every day. Consumers are growing increasingly concerned about the safety of their accounts, and they have reason to be. Hackers will maliciously attack you anywhere — and we mean anywhere — they can to get your private information.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Cell phones have advanced rapidly since their inception. However, one frustrating aspect of our handheld computers is that we sometimes expect more than they can handle. We want smartphones to do all our PCs can do, but in many cases, that just isn't possible; especially when that comes to viewing and sending certain file types. WhatsApp is taking steps to bridge that gap now, by allowing users to send whatever kind of file they want, with one or two restrictions ...
Do you know what your smartphone is made of? I've had smartphones for years, but if you asked me that question I'd probably respond with "Wi-Fi." For uninformed consumers like myself, it may shock you to know just how much goes into creating a smartphone.
You've got some free time, so you decide to try out that new puzzle game on the App Store. After a half hour of fun, the game stops. It seems you've run out of lives, and have to wait until tomorrow to play ... unless you drop $0.99 on extra lives. What are you going to do, wait until tomorrow? Some of us might, but others ... not so much. If you dropped some cash to keep playing for the day, you, I'm sorry to say, were played. And this video shows you why.
Ride-hailing services are everywhere nowadays and with new companies developing all the time, it is one of the most convenient ways for people to get around. Companies like Uber make it easy for passengers to call a car to pick them up and drive them to their desired location. These services have been especially helpful for commuters as well as those who might need a ride home after a night at the bar. However, ride-hailing services require driving with a total stranger, which means the safet...
We were really rooting for you this time, BlackBerry! With the phone company having minimal success in the past with smartphones, the BlackBerry KEYone was extremely promising. That is until YouTube Reviewer JerryRigEverything discovered a fatal flaw, the phone's screen popped off with just a bit of pressure and then stopped working. So...there's that.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
We just keep discovering hidden features and settings scattered throughout the Galaxy S8's system like little digital Easter eggs that were largely left unadvertised. One such setting is an option that lets you change the placement of your S8's display brightness slider.
Over 90% of ride-or-die iPhone users will upgrade to the latest Apple smartphone, according to a recent survey. Really, though? Well, Morgan Stanley certainly seems to think so.
Amazon's first venture into the wireless phone market was a crash and burn moment — and that's us being kind. Their FirePhone went down in flames almost instantly, no pun intended.
John Legere seems to operate under the philosophy of, "If you're going to be late to the party, throw a better one." On Tuesday, Legere announced T-Mobile's intention to build the nation's first true 5G network, following AT&T's rollout of its "5G Evolution" network. A network which many said was, to put it in polite words, nonsense.
Updated 5/2/17: CultofMac reports analysts at Deutsche Bank are confirming the delays. The analysts believe the delays are due to "component shortages and technical challenges." This would corroborate the rumors listed below. We here at Gadget Hacks will bring you more on this story as it develops.
When it comes to global warming, most of us think of carbon dioxide emissions. While carbon dioxide is the most important greenhouse gas, carbon dioxide emissions have stayed constant for the last three years. On the other hand, methane, the second most important gas, has been steadily rising since 2007.
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android.
A few months ago, it was discovered that Verizon was installing an extremely shady app called "DT Ignite" on some of its smartphones—most notably, the Galaxy S7 and S7 Edge. The app, created by Digital Turbine, monitors your smartphone usage, then uses the data it collects to silently install "recommended" apps without notifying you.
For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed before widespread adoption will start.
You may remember my post from a couple weeks ago here on NextReality about the magical scaling ratios for typography from Dong Yoon Park, a Principal UX Designer at Microsoft, as well as developer of the Typography Insight app for Hololens. Well, his ideas have been incorporated into the latest version of HoloToolkit, and I'm going to show you how they work.
As a commercial and potentially consumer product, one might assume it very unlikely to see the Microsoft HoloLens in the military marketplace. And that assumption would be completely wrong. One company from the Ukraine is currently working on using the mixed reality head-mounted computer for 360-degree vision inside armored tanks. If a tank crew could see the entire battlefield there are in, they would likely have a better chance of accomplishing their mission and avoiding damage. Tanks are l...
When your day sucks, all you want is a tall, ice-cold glass of beer at the end of it all. Nothing complicated about having some booze to temporarily drown your sorrows.
Samsung and Apple are back in court, but this time it's not just money at stake. The Supreme Court's decision could have a far reaching effect on patent law and innovation in design.
Android device manufacturers may see the new Pixel "Phone By Google" devices as just another competitor, one that likely won't upset their entry-level margins. But that would be a mistake. Pixel is Google's call to action. With Google now offering as near to perfect an Android experience as we've had so far, OEMs that want to keep selling smartphones in a world flooded with them will need to start working for the privilege.
It was definitely a shocker when Microsoft proposed cross-network play between the Xbox One and PlayStation 4 last month. After all, Microsoft and Sony have been competing for the same user base for more than a decade now, and this new feature might actually decrease console sales as a whole.
Reddit announced this morning, April 7th, that it has finally released an official mobile app. You can get it on Android and iOS.
