Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
We have some bad news for BlackBerry fans: It looks like the upcoming KeyOne flagship won't be shipped in April after all.
Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value.
If you thought the news coming from China about the coronavirus might not affect your daily life in Europe and in the Americas, think again.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has been put on hold by Apple.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
It seems like there's a cyber security scare every day. Consumers are growing increasingly concerned about the safety of their accounts, and they have reason to be. Hackers will maliciously attack you anywhere — and we mean anywhere — they can to get your private information.
The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players.
It's no secret that Samsung had a lot of bad press this year. Despite this, we've reported how, even with the massive negativity in the media, Samsung has been expected to have an excellent Q1. Not only have those expectations been confirmed today, but Samsung has announced they are also working on a new flagship smartphone. One that some say could be the Note 8.
If you want to sell all of the old electronics lying around your home, it takes a lot of work. If you go the eBay route, you have to take tons of pictures, describe it accurately, wait for a week until someone bids on it (or not), then package it, ship it, and wait for feedback. Craigslist is a little bit easier, but usually requires you driving somewhere to meet the buyer in a public place (if you want to play it safe).
While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
The fight to wrest control of apps from Apple's revenue-focused grip just took a major turn in favor of Epic Games.
Samsung and Apple are back in court, but this time it's not just money at stake. The Supreme Court's decision could have a far reaching effect on patent law and innovation in design.
Attention all veterans and active-duty military personnel—this coming Tuesday, November 11th, is Veterans Day, that time of year where the whole country thanks us for our service. For the most part, a simple thanks will do, but some folks like to go above and beyond and give us veterans free or discounted meals and discounts on merchandise in stores.
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.
Phones these days are expensive. The iPhone 11 Pro is presumed to start at $999, following the iPhone XS and iPhone X's leads. One way to bring down that cost is to trade in your old iPhone, but there isn't one clear-cut way to do that. You could trade your iPhone into a participating website or put yourself out there and sell the iPhone on your own. It's all about what's best for you.
Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing.
In just a few months, Binance has experienced explosive growth, overtaking its rivals to rank among the top three cryptocurrency exchanges in the world by trading volume. Without a doubt, Binance is now among the best sites for trading alt-coins like Ripple (XRP), Stellar (XLM), and NEM (XEM) to name a few.
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
For its latest take on augmented reality-infused playsets, Lego is giving the young, and the simply young at heart, its twist on the viral lipsync format made popular by TikTok with Lego Vidiyo.
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
Apple's new iOS 16 software update is finally here, and there are over 350 new features and changes for you to enjoy on your iPhone. There are major lock screen and home screen improvements, a pleasant surprise for the Contacts app, and tons of new upgrades to Safari, Mail, Messages, and more.
Have you ever gone on a long internet binge, researching and surfing mindless things, and thought to yourself: I wish I could make some money surfing the internet and sharing the (sometimes useless) information I had just acquired? Well, now you can!
In Google definitions a macro is defined as "a single computer instruction that results in a series of instructions in machine language". Basically a macro is a programming script that tells the computer what to do. You can tell a computer (via a macro) to move a mouse, click, type or do any task that a computer can do with automation. There are also many (primitive) computer viruses that are coded entirely in a macro script. There are many ways to create a macro script but I will only go ove...
