Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
A promising new antibiotic has been discovered in, of all things, another bacteria. Burkholderia bacteria live in diverse habitats, including soil, plants, and humans where they thrive by knocking out other microbes that compete with them for resources or threaten their existence. Scientists have discovered they accomplish this by producing a very effective antibiotic.
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
Social Engineering was mentioned a few times here on Null Byte, but not very many explained what it is, or how to do it. I love this quote because it's true: Social Engineering is the key to carrying out client side attacks, and all you need is a little creativity!
Although Christmas is not a time for pranks and booby traps, but rather quality time with the family, why not have a little fun at the expense of your loved ones? Here's a simple yet effective way to booby trap a Christmas gift. You'll need the help of a balloon, but the end result will be hilarious. Just wait until Christmas morning and everyone is eager to open their presents. That's when the fun begins. Merry Christmas!!!!
In this video, I'm going to show you how to make an effective DIY pop filter using nothing but a few sheets of paper and a tissue. This will give you an excellent quality recording with your microphone. In fact, the no-cost pop filter I'm about to show you how to make is the same one I used to record this video, so the results are right here for you to hear.
Here is a video that shows 90 seconds that could save your life. How to actually MAKE A FIRE with a lens, rather than just burning a hole in a leaf. (Or frying ants, which seems to be the other thing that kids like to do with magnifying glasses.)
90 seconds that could save your life. How to actually MAKE A FIRE with a lens, rather than just burning a hole in a leaf. (Or frying ants, which seems to be the other thing that kids like to do with magnifying glasses.) By forming your target material into an efficient ball, you will be able to start a fire even with very small lenses. Like less than an inch across small. The finer the individual fibres, and the more densely they are packed, the more effective is your ball of smigtin (smoulde...
How to make a simple yet effective stand for your phone or tablet / iPad. Great for watching films or reading recipes whilst you cook.
It's a real challenge to create exploding targets that can be set off by low velocity projectiles, yet remain safe to handle without risk of ignition during construction.
Your cultural experiences growing up shape the kinds of food that you like, and nowhere is this more evident than in the case of Vegemite.
This is one of the best hacks for Happy Island, so make sure to try it out before it's patched! With Cheat Engine, it's easy to do this coin and experience hack.
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.
Boomerangs are perhaps the quintessential story tool on Instagram. Surprisingly, there's never been much to them — point and shoot, and your subject plays forward and backward in a never-ending loop. Perhaps its prolonged simplicity inspired Instagram to give Boomerangs a bit more depth because the company just introduced three new effects to try out.
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
One of the coolest things about Android is the massive development community behind it. These developers keep on cooking up new things even after official support has stopped for an older device. It breathes new life into somewhat forgotten devices, which is always great news. With Android 10 out, it's time to see what phones will get the custom ROM treatment.
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
