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News: USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience

On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.

News: Retailers Benefit from Augmented Reality in Operations & Online Sales Over In-Store Experiences, Research Says

Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.

Brief Reality: Industries Are Flocking to Augmented Reality

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.

News: Google Brings Persistent Content Support to Cloud Anchors, Expands Augmented Faces to iOS

With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.

Market Reality: Fastdata.io, Ultrahaptics Secure Funding for Contributions to AR

This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.

News: Facebook Reveals Computer Vision Research That Could Hasten Development of AR Smartglasses

Just like Apple and Google, Facebook has been working to develop computer vision shortcuts designed to give mobile apps augmented reality superpowers.

News: Augmented Reality Reporting from NY Times Shows That Military Perpetrated Syria Chemical Attack

In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.

HoloLens Dev 102: How to Add Holographic Effects to Your Vuforia ImageTarget

Welcome back to this series on making physical objects come to life on HoloLens with Vuforia. Now that we've set up Vuforia and readied our ImageTarget and camera system, we can see our work come to life. Because in the end, is that not one of the main driving forces when developing—that Frankenstein-like sensation of bringing something to life that was not there before?