Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Last year, OnePlus released not one but two excellent flagship devices with the OnePlus 5 and 5T. While the 5T released sooner than expected, it brought some worthwhile upgrades, such as a near bezel-less display and a much-needed camera enhancement. Now, that the OnePlus 6 has arrived, it's time to see what OnePlus has in store for 2018.
Selling alt-coins like Stellar (XLM) or Ripple (XRP) in exchange for more widespread coins like Ethereum (ETH) or Bitcoin (BTC) can be a daunting task if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
Using Bitcoin (BTC) or Ethereum (ETH) to buy alt-coins like TRON (TRX), Stellar (XLM), or Ripple (XRP) can seem intimidating if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data.
One of the big hurdles when equipping vehicles with sensors for autonomous driving is the cost. For example, the Light Detection and Ranging (LiDAR) sensors that power many versions of self-driving car technology are pricey, currently ranging from around several thousand dollars up to $85,000 per sensor—and vehicles often need multiple sensors to see enough of what is going on around them to drive safely.
Apple computers have long been maligned as the computer for Starbucks aficionados and graphic artists. "Dude, have you used Excel on a Mac? It's terrible," says everyone that owns a Dell. The whole PC versus Mac battle was encapsulated in what I think to be the greatest ad campaign of all time, "I'm a PC and I'm a Mac." And yes, I know that PC really stands for Personal Computer, which means that a Mac would be a PC, but for the sake of the article, it will mean all things non Mac.
It's September 1st, 1859, and the Earth looks more or less like something out of an apocalyptic movie or Sci-Fi novel. All communications have failed, it's so bright outside at midnight that people are getting up and making breakfast, and people all over the world are seeing auroras. The solar storm that produced the electromagnetic pulse and caused all this mayhem is known as the Carrington Event, and storms like it happen about about once every century.
As with any investment, putting your money in foreign markets requires due diligence and the willingness to take risks.
Google's Goggles mobile app was a big hit on the Android market, and now they've given iPhone users the chance to enjoy the awesomeness of Google Goggles. This iPhone app only works on the Apple iPhone 4 or iPhone 3GS, and it's available in the App Store for download. Simply type in "Google" or "Google Mobile App" and you'll find the app with the Google Goggles feature built in.
Hitting up antiques stores or flea markets every now and then engenders eccentric rewards of odds and ends, pretty semiprecious stones that look dazzling but have no home.
The Sony PSP is one of the most useful little pieces of video game technology to hit the market in some time. It has pretty sweet graphics, can play music, and store some of your favorite videos. In this tutorial, the people from cnet will show you how to convert videos from your computer to play in your Sony PSP. Good luck and enjoy!
Sometimes searching Craigslist can be a real hassle if you're looking for something specific. You really have to sort your way through all the clutter in order to find whta you're looking for. If you are looking for email addresses of people who might fit your target market, you can scrape Criaglist for emails. This video will show you how.
Data thieves don't have to be programming wizards to get their hands on your personal information. They often find hard drives that contain financial and other sensitive data at flea markets, charity shops, the city dump—even on eBay. In this video tutorial, PC World explains how to completely erase sensitive data from old drives before recycling or discarding them. Wipe your old hard drives with this how-to.
You bought a whole bunch of strawberries on sale, but you don't want them to go bad. CHOW contributor Daniel Duane shares his trick for keeping farmers’ market strawberries fresh and making them last longer. Just follow this cooking how to video for great tips on keep fresh fruit longer.
Celebrate summer as Secret Ingredient host Mark Law and Denver chef Elise Wiggins of Panzano prepare homemade pesto and pair it with tender, juicy grass-fed beef, served with a simple arugula salad. This dish is also knows as bistecca insalata in Italian. Follow along in this cooking how-to video as Whole Food's Markets shows you how to make seared beef with basil pesto and an arugula salad.
In this cooking how-to video, Scott Herbert from Whole Foods Market shares his grilling secrets for making bacon wrapped shrimp skewers with honey chipotle BBQ glaze. Plus, discover a better tasting, better-for-you bacon that features 40 percent less fat than most bacon! Follow along and learn to make this tasty shrimp and bacon appetizers.
In this episode shows you how to use the modal words such as should, might, and would; as well as learn words used in market reports and sales figures in the English language. This video is great for advanced, intermediate, and beginner learning to speak the English as a second language (ESL).
If you're interested in installing an application that you can't find in the Android Market, you'll need to use an apk (or Android packet) file. Don't know how to load an apk onto your phone? No problem: this Android owner's guide will walk you through the process. You'll find that, with a file manager application like Astro File Manager, it's a snap.
The HTC Eris is one of the many smart-looking smartphones the company has released in it's short tenure in the US market, but it's a good one and you can get it for free from Sprint with many service plans. If you've got one, why not root it and start taking full advantage of its abilities! This video will show you how to do it quickly and easily, teaching your cute little phone some new tricks.
In a bad economic environment, providing a great customer service experience is even more important than normal. Word of that great experience will spread via Twitter and Youtube, helping your business attract buzz without requiring it to spend cash on marketing. This video features a business technology expert explaining how to create a "wow" experience for your customers and use the ability to do so to improve your business.
The Android Market makes it easy to install programs on your Android phone
This is a tutorial video from Sessions Online Schools of Art & Design's "Photoshop Basics" course. This video is part of Sessions' Graphic, Web, Multimedia Arts, Digital Arts, and Marketing Design certificate programs. You are distorting layers using the transform tool. Use the line tool to check the work. GO Edit: Transform - Distort.
With the advent of Web 2.0 sites and tools, building your own small business marketing website has never been easier. This video SEO tutorial demonstrates a WordPress plugin called SEO Friendly Images. Once installed, all the images on your blog are automatically optimized to be gulped up by search engines. For more, and to get started using SEO Friendly Images for yourself, watch this helpful video guide.
A classic dessert at any Churrascaria, Cream of Papaya is not only delicious but also aids digestion as Papaya contains enzymes which soften and break down red meat. Cucaâ??s Tip: Supermarkets are the worse place to buy ripe fruit. Try your local street market or Indian grocery.
Achieve great flavor with just a handful of ingredients in this easy-to-assemble tomato and olive topping for halibut. Look for roasted tomatoes on the olive bar at your market.
Watch this video and learn that there is a lot to learn about Champagne. Gary Vaynerchuk explains how the US champagne market is dominated by some "not-so-great" champagnes and helps you figure out how to find a great one. He starts by introducing you to Brice Brut Premier Cru.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.