Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together.
If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. But fear not, oh gift-giving AR pioneer, we're here to help!
So cute, so furry, and so chock full of parasites. While raccoons are fun to watch, they are neither friendly nor clean — and they can make you sick in more ways than one.
Last June, Meta began shipping their Meta 2 mixed reality headset, to the delight of many. In September, it was announced that shipping had been delayed until the end of the year. Then it appeared that Christmas would bring something magical when Meta sent out an email four days before the big holiday saying that the Meta 2 developers kits were finally shipping. Unfortunately, having a few on order here at Next Realit,y we are still patiently waiting for ours to arrive.
In the US, ticks can spread several pathogens in one bite. A new test offers physicians the ability to identify what infections ticks are carrying and can detect if one of the pathogens could be the spreading Powassan virus.
Nineteen days ago, several hundred people could have been exposed by a traveler with measles in Nova Scotia, Canada. The next day, someone flying from Minnesota to Nebraska may have spread the measles to other passengers. A couple weeks ago, it's possible that a man and his six-month old child spread the measles in several Seattle-based locations. Authorities are trying to locate persons who may have been in contact with these people. None of the persons with measles were vaccinated. Why?
A sometimes serious disease spread by fleas is making inroads in Texas, quietly doubling case numbers since 2008, and beginning to encroach on larger metropolitan areas.
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
In the great smartglasses race, component makers, such as those that supply the crucial waveguide displays that make visualization of virtual content possible, have a vested interest in pushing the industry forward in order to ship units.
After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.
We are now in the age of 5G. Carriers worldwide are upgrading their networks to the newest standard for mobile, which will dramatically improve your phone experience. How? By giving it download speeds and latency that surpass Wi-Fi. But before you upgrade, there are few things you should know first.
Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. conference in Los Angeles.
As smartphones become more accessible, billions of people have come to depend on their features for daily life. One of the most important aspects these days is the camera. OEMs have been working for years to improve camera quality, and they seem to have finally figured it out — the best way to achieve DSLR-quality photos wasn't just with better sensors, but with better intelligence.
Bluetooth Low Energy (BLE) is the de facto wireless protocol choice by many wearables developers, and much of the emerging internet of things (IoT) market. Thanks to it's near ubiquity in modern smartphones, tablets, and computers, BLE represents a large and frequently insecure attack surface. This surface can now be mapped with the use of Blue Hydra.
One major component of Level 4 and Level 5 driverless cars is in very short supply. Venture capitalists and engineers from around the world are racing to fill the LiDAR production, price, and performance void.
There are all kinds of theories—many supported by science—about what causes Alzheimer's disease. Tangles of protein called ß-amyloid (pronounced beta amyloid) plaques are prominently on the list of possible causes or, at least, contributors. An emerging theory of the disease suggests that those plaques aren't the problem, but are actually our brains' defenders. They show up to help fight an infection, and decades later, they become the problem.
As we move toward the end of the year, the wheels of the augmented reality space continue to shift in major ways.
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
Hand tracking is a key component in making natural interactions with augmented reality content, and one of the leading technology makers in this discipline has just improved on its tracking engine.
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
Armis Labs has revealed eight vulnerabilities, called "BlueBorne", which put 5.3 billion Android, iOS, Windows, and Linux devices that use Bluetooth at risk. With it, hackers can control devices, access data, and spread malware to other vulnerable devices through networks. In this post, we will learn about the vulnerabilities, then look at how to find devices that have them.
Black Mirror, Netflix's technology-horror anthology, never fails to provide thought-provoking entertainment centered around emerging and futuristic technologies, and the third season's second episode, "Playtest," delves deep into the worlds of mixed, augmented, and virtual reality. While designed to leave you haunted by the end, offering a more "evil" narrative than we'll likely see in our actual future, the episode explores possibilities that aren't as far off as one might think.
What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap beyond the wonders we've seen in today's consumer virtual reality headsets.
This year, like every year before it, Black Friday sales are starting earlier than ever. A lot of stores will be opening their doors as early as 5pm on Thanksgiving to get a head start on the madness (and it really is madness). As we've discussed in the past, one of the keys to emerging victorious on Black Friday is to plan, plan, plan. So, we've compiled some of the best deals in tech, gadgets and appliances to help you prepare for battle.
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance for $1 billion and merged into what is now TikTok.
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
As a developer, before you can make augmented-reality robots that move around in the real world, controlled by a user's finger, you first need to learn how to harness the basics of designing AR software for a touchscreen interface.
Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
