With the Google Maps API giving entertainment brands the means to build their own location-based AR games, Niantic is raising the bar for the genre with new updates to Pokémon GO.
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
Medical training technology company CAE Healthcare has given birth to the latest example of how augmented reality can help to build practical operating room skills for doctors and nurses. The company's newest product is called LucinaAR, which harnesses the power of the Microsoft HoloLens.
The Force was awakened in many a household on Christmas morning this year, as evidenced by numerous recipients of newly unwrapped Star Wars: Jedi Challenges systems sharing their first lightsaber battles in augmented reality on social media.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17.
When playing word association with Star Trek, the first thing to come to mind with regards to augmented reality is likely Holodeck, not The Game, an obscure episode from season five of Star Trek: The Next Generation.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
Pinning a tweet to your profile is a fantastic way to get people to view and engage with your most important content on Twitter. In fact, it could very well be the best way to improve your overall Twitter strategy.
The National Transportation Safety Board (NTSB) said it is still investigating the circumstances of a fatal Tesla crash last year to determine if the car or Tesla's Autopilot driverless system was at fault, but revealed more details about the circumstances of the crash.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
The company that brought us a BB-8 droid controlled with the Force — okay, just a high-tech wristband — is releasing its take on Spider-Man. Toymaker Sphero collaborated with Marvel to release an app-enabled Spider-Man toy equipped with numerous features, as well as games for your smartphone.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
Is technology making us disconnected? Findings from a study conducted by YouGov hint that — for millennials — the answer is yes. The research found that nearly one in five US teens prefers to video chat their friends rather than spend time with them face-to-face.
At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Uber's chance at driverless domination may be ripped away as its legal battle with Waymo escalates. The company's self-driving program is now under threat of closure if the allegations of premeditated theft are proven
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
In February, the popular Facebook-owned WhatsApp Messenger service jumped on the "stories" bandwagon and replaced their in-app, text-based "About Me" status (you know, those lovely little messages where you can say "Sleeping" or "Not Sleeping" under the tiny nub of your profile picture). Taking its place was a clone of Snapchat's Stories feature, continuing the social media giant's recent trend of shamelessly copying Snapchat.
Jostled in the airport, someone is coughing in line. The air looks empty but it is loaded with microbes that make their way into your body. You get sick. You give it to your family, and that's pretty much it. But what if you were so contagious that you spread it to your entire community and beyond?
A terrifying antibiotic-resistant superbug, one thought to only infect hospital patients, has made its debut in the real world. For the first time ever, the superbug carbapenem-resistant Enterobacteriaceae (CRE) infected six people who hadn't been in or around a hospital in at least a year, and researchers aren't sure how they got infected.
You just sat down, coffee in hand, and the day is ready to start. Now that you have taken a few sips, let me pose a question: What is living in that coffeemaker of yours? The answer might make you dump that coffee down the drain pronto.
Thanks to Project-Infrared, there's now a pretty straightforward way to add motion tracking to the HoloLens: Connect it to a Kinect.
With the release of the Mirai source code, botnets are back in a big way. In the early days of botnets, zombies (infected hosts) would report to IRC (Internet Relay Chat) channels for CNC (command and control) instructions. Modern botnets have evolved, but they continue to use the same concepts as their predecessors.
You might not think a mixed reality headset could help kids eat their vegetables, but that's the exact premise behind Habit.at—the app that won the "Social Good" category at the 2016 HoloHacks competition in Los Angeles.
Want to actually catch 'em all? Pokémon GO has long-teased the opportunity to hunt for Pokémon in the real world through augmented reality, but few have had the opportunity to actually see it in action.
Cord cutters are changing everything about TV—the more of us that sever ties with cable, the more changes we start to see. In fact, viewing habits have already changed so drastically that waiting a week to see the next episode in a series is no longer acceptable, as binge watching has completely eclipsed this old-fashioned format.
We all know that opening our work emails at home is a bad habit. Yet reading and responding to emails every time your iPhone dings is worse than you might realize. Not only are you extending the workday, but you are also sacrificing your ability to perform on a daily basis.
When it comes to wallpapers, I'm no monogamist. I have a lot of wallpapers that I'm committed to, but they don't always get their fair share of time with me—and that's where the problem lies. I'm too lazy to go out of my way to make sure they all feel loved. I'd rather them to come to me when it's their turn, and thanks to Wallpaper Changer, they can do just that.
We've all walked into a restaurant with the best of intentions only to order something absurd, like a cheese-injected burger topped with bacon on a brioche bun. It's delicious for the few minutes it takes to eat the thing, and then you're left with a bellyful of regret and an inability to directly look at the numbers on your scale. Turns out that getting yourself to make healthy choices isn't as hard as one might think.
If you're tired of your roommate stealing your Cheetos out of the pantry or simply want to indulge in something creepy, then keep reading. With the iPhone 5 finally released, many people will soon be selling or giving away their older iPhones. But should they? Instead of ditching your old iPhone, why not use it to engage in some Big Brother type espionage? There are some really awesome ways to use your old iPhone, but spying on people is definitely the most bang for your buck. First, you'll w...
The Internet has had a huge influence on many areas of our lives, but, in particular, has resulted in nothing short of a revolution in the way we work. The web has offered the sort of flexibility to the individual that few people would have dreamed of just a couple of decades ago. And where once a global marketplace was available only to a handful of multinational corporations, today thanks to the Internet, we can all access it.
Trust is one of the most important aspects in a relationship. You can work on some trust building exercises and activities to strengthen your current relationships. Plus some of these activities are just fun.
Conflict is a part of life but how you deal with that conflict is up to you. You may find yourself in an argument and instead of making it a shouting match, employ some techniques that will be sure to keep this conversation civil.
If you're a firefighter, you probably know what a flashover is. If not, it's what it sounds like -- a fast spreading of fire, very rapidly, across a gap because of extreme heat.
Steal the shower curtains from a hall's community shower, then put them out on the dorm's balcony and cover them in water when it's going to get below freezing. They try to get the curtains in the morning but they're frozen with sheets of ice, hah! Use this as inspiration for one of your April Fools Day pranks!
Is your BFF getting married? Looks like you have a bridal shower to plan! Organize a bridal bash that people will actually want to attend using these innovative ideas.
