Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
With the recent launch of the developer preview for Android 9.0 Pie, many are clamoring to get their hands on some of the new features. Unfortunately for most Android users, Android Pie will not arrive on their device until 2019. The good news is you can add one of Android Pie's biggest UI changes to your phone today with a simple app.
Although the initial reception for the Galaxy S9 has been generally positive, recent reports paint a potentially bleak image — some S9 owners are complaining that their new devices have "dead zones" in their displays, which don't register their touch inputs. Luckily, there are steps you can take to fix this problem.
According to Indiana Jones, certain things belong in museums, but, thanks to augmented reality, you can now see some of the ancient treasures of the world in your own home via the Civilisations AR app from the BBC.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
Since the very first moment I saw the iPhone X track a human face and display the results in real-time on an Animoji character, I've been waiting for the first great hack of this new iPhone feature.
Meta Company has filed its response to allegations that the user interface for their augmented reality headsets infringe on six patents owned by a mostly-unknown company.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi?
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Twitter is a hotbed for abusive accounts. Because it's such an open app, strangers from all over the world can see your tweets. Obviously, not everyone agrees on everything, but sometimes things can escalate to the point where it's considered harassment from people you don't even know.
It looks like "going live" is another thing we all have to figure out how to do to remain relevant in this very Facebook-driven world. But why would you ever want to go live? That's really up to you.
Reigns recently went on sale on the Google Play Store (sorry, iPhone users), and that inspired me to give it a go. I've wanted to try this one out for a while now, but the steep price tag kept me away. ($2.99 is a lot for me, okay?)
Tesla says the new version of Autopilot is now as good as the previous one, after having completed over-the-air updates of the driverless software during the past few days.
At Facebook's first Communities Summit, admins from top Facebook groups assembled to discuss tools to better manage and optimize their members. Here, Facebook CEO Mark Zuckerberg announced that these changes fuel the company's shifting focus from connecting the world to uniting it.
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Social media is kind of depressing. On one hand, we love knowing what's happening in the lives of others. On the other hand, everyone seems happier, better looking, and more successful than you. We're putting on a facade by posting statuses and writing comments that present the person we want others to think we are, rather than truly expressing ourselves. Yes, social media has facilitated movements and miraculous events, but let's be real. For the most part, none of it matters.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light.
If the recent "state sponsored" Yahoo hack wasn't enough motivation for users to stop using their services, the latest news about Yahoo should be. Joseph Menn, a reporter at Reuters, just revealed that Yahoo created a custom email wiretap service for the US government.
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag that you can play with your smartphone.
Google's new cross-platform video chat app, Duo, is finally making its debut today, following a long waiting period that began in late May. The app was heavily teased during the keynote speech at Google I/O, but was not made available for download until now, so any early hype Google managed to whip up has died down quite a bit.
You may not know what HTTP is exactly, but you definitely know that every single website you visit starts with it. Without the Hypertext Transfer Protocol, there'd be no easy way to view all the text, media, and data that you're able to see online. However, all communication between your browser and a website are unencrypted, which means it can be eavesdropped on.
