The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges.
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
After two years of poor sales, LG decided to shake up its mobile division. New executives are at the helm, and changes to their flagship lineups are already underway. Specifically, the V series is expanding, as LG announced the second new device in the series, the LG V35 ThinQ.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.
It appears that the new AR app from LEGO is inching closer to release.
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
It's fitting that students at the University of Washington can catch a glimpse of the new, 135,000 square-foot computer science building in augmented reality before construction is completed.
If you've ever wanted to see a selfie stick in centuries old works of art, now's your chance. The Art Gallery of Ontario is launching an exhibit called "ReBlink." The exhibit uses augmented reality to give modern updates to their paintings which visitors can see through their smartphones or tablets.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
The Stories feature on Instagram has a pretty great editing program, and it's one that I think is extremely undervalued. Instagram Stories goes beyond just its Snapchat-like features, but also allows you to create more creative and original content to post on your actual profile page.
Instagram can be pretty exact when it comes to where you are located. That's why, sometimes, it's best never to geotag your precise location, but a broader area where you are less likely to get, well, um ... stalked?
The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
On Wednesday, Microsoft launched a chatbot on social media that learns from conversation, and trolls quickly taught it how to be a shameless, Nazi-loving bigot. Oh Internet, an opportunity for a Hitler joke never slips past you, does it? This Is Why We Can't Have Nice Things
Smartphone cameras are so good nowadays that there's almost no reason to own a point and shoot. Once the megapixel spec race was finally settled (hint: more isn't always better), manufacturers started focusing on the quality of their camera sensors, which has led to a huge jump in color accuracy, dynamic range, and image clarity.
In the wake of the NSA controversy and its subsequent fallout, many dashed towards finding means of secure communication—using private internet browsing and encrypted text messaging applications—out of fear of being spied on.
In this tutorial, we learn how to create a realistic looking cut using cinema makeup. This is a great look for a new year or holiday look that you want to make yourself look more unique and stand out! First, take a brow pencil and redefine your brows so they are darker and more intense. Avoid using black, most people cannot pull this look off. Now, use eyeshadow primer on the eyelids to enhance the eyeshadow color. After this, use gold eyeshadow and apply on the outer v of the eye. Then, take...
Word 2008 for Mac is jam-packed with tons of cool and useful features and tools that you can use to make a great looking document. Starting with the pre-made templates is the best way to go, and from there, customize it the best you can, anyway you can. The Microsoft Office for Mac team shows you all the great features in this how-to video.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.
If you're a child of the '70s, then you'll probably remember Pop Rocks, those fizzy little candies that created such a buzz. They went out of style in the States for a while, but now they're back with retro status. I was surprised to see them in my kids' Halloween bags a few years ago, and one taste brought me back to my childhood.
Portrait drawings are difficult for most artists, but one thing's for sure— drawing nerds is as easy as they come. Nerds are easier to draw because you can stray from the formality of portraits, putting your own spin on it, over-compensating the details, exaggerating the dorky features. It's a drawing class in its own, and Merrill shows you how to draw his version of the NERD!
Check out this informative video tutorial from Apple on how to import photos from a digital camera in iPhoto '09.
Check out this informative video tutorial from Apple on how to organize photos with Events in iPhoto '09.
Check out this informative video tutorial from Apple on how to add keywords, ratings or flags to photos in iPhoto '09.
Check out this informative video tutorial from Apple on how to crop your photos in iPhoto '09.
Check out this informative video tutorial from Apple on how to rotate or straighten photos in iPhoto '09.
Check out this informative video tutorial from Apple on how to reduce red-eye in iPhoto '09.
Check out this informative video tutorial from Apple on how to fix photos that are too light or too dark in iPhoto '09.