Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
Apple wastes no time with betas. Right on the heels of the official release of iOS 12.1, Apple released the first beta for iOS 12.1.1 to developers on Wednesday, Oct. 31. The update comes just one day after iOS 12.1, which itself was in beta development for 43 days this year. The denotation for 12.1.1 indicates it's a minor update over 12.1, and there are only a few things in its release notes.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
As we predicted earlier this week, the focus has already begun to move from Magic Leap back onto Apple's rumored augmented reality smartglasses. The latest credible whispers come from none other than longtime Apple-focused analyst Ming-Chi Kuo.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
Apple first announced Business Chat, a new way for customers to communicate with companies, at WWDC 2017. While Business Chat did not arrive with the initial release of iOS 11, Apple pushed it out in iOS 11.3 so companies can offer customer service in a whole new way, and it works pretty much the same in iOS 12 and higher as it did back then.
With Huawei's recent emergence as the second largest OEM in the world, the company was poised to finally make a big push into the US market. Instead, their efforts were derailed by an unlikely foe, the US government. As a result, American customers will miss out on the newly-released Huawei P20.
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet.
Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
As smartphones become more accessible, billions of people have come to depend on their features for daily life. One of the most important aspects these days is the camera. OEMs have been working for years to improve camera quality, and they seem to have finally figured it out — the best way to achieve DSLR-quality photos wasn't just with better sensors, but with better intelligence.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.
The advent of ARKit and ARCore has strengthened the demand for development tools to build augmented reality experiences for compatible iPhones, iPads, and Android devices.