One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.
Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits.
When Apple unboxes the next major update to its mobile operating system this spring, iPhones and iPads will gain some significant new features for augmented reality experiences: verticality.
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
Thanks to Metaverse, it has never been this easy to create your own AR game.
Do you know when you're going to die? Your iPhone or iPad does. That's the premise behind Death Mask, an experimental app developed by Or Fleisher and Anastasis Germanidis.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
The advent of ARKit and ARCore has strengthened the demand for development tools to build augmented reality experiences for compatible iPhones, iPads, and Android devices.
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
Overall, Plex is a great service. You just install the server on your computer, then you can stream your media library to wireless devices with the Plex app for iPhone or Android. But it does have one annoying feature that's enabled by default: Theme music plays automatically when you're viewing the details page for a TV show.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
Full disclosure — I have almost zero Street Fighter experience. The first time I played the game was at Barcade, way back in ... 2017. Yes, to the shame of gamers everywhere, this reviewer is a Street Fighter noob.
The BBC's Taster VR app released July 5 is providing new experiences visible on both iOS and Android, and one of the releases is a VR version of Planet Earth II. It is viewable on YouTube and works properly when viewed with a mobile VR headset.
A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition smartglasses.
Augmented and mixed reality developer Arvizio is working on a suite of software solutions for enterprises that will extend HoloLens capabilities as a full-fledged collaboration and conferencing tool. The company will demonstrate its Mixed Reality Studio suite to attendees at the Augmented World Expo, which begins later this month in Santa Clara, California.
Theorem Solutions, a company that helps engineering and manufacturing companies reduce their costs, has taken the next step with their mixed reality technology. The company has now added their own app, called Visualization Experience, to the Windows Store for the Microsoft HoloLens
Forget 3D movies. Warner Bros.' newest patent shows off designs for a mixed reality movie-going experience that will leave other theater-going experiences in the dust ... all in the comfort of your own home.
Lowe's Home Improvement laid another brick in their augmented reality foundation with today's announcement of a new app for Tango-enabled smartphones.
Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise.
When it published its 2016-2017 catalog last year, Savannah College of Art and Design (SCAD) became the first college to leverage augmented reality technology for a college catalog.
The largest and arguably most widely known event of its type, especially in the US, the Sundance Film Festival is an annual celebration of independent film—ones made outside the Hollywood system. This year, a new type of experience appeared at the Sundance Film Festival in an installation called "The Journey to the Center of the Natural Machine." This mixed reality presentation offered the user the newest type of storytelling in a long and important line—continuation of the species kind of im...
Intel, the company which is mostly known for creating computer processors, once again showed off their Project Alloy "merged reality" experience, this time during their CES 2017 press conference. Intel's Chief Executive Officer, Brian Krzanich, stated that they will be "productizing" this tech with their partners in the fourth quarter of 2017.
These days, if you walk through Best Buy, you will see an entire area designated to smart home technology. Thanks to the interest and growth of the Internet of Things (IoT), this exciting new technology has finally entered the mainstream. Appliances, thermostats, and even the lighting throughout your house can be controlled from your computer or smartphone. You could also use artificial intelligence; Simply tell Amazon's Alexa what you want your house to do, and she will do it.
The next generation in mobile communications has officially arrived. A new "Universal Profile" was just published to help carriers and OEMs enable Rich Communication Services (RCS) on any of their smartphones, and the standard hopes to replace SMS with a feature-rich, iMessage-like experience on all phones.
