The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
Apple released the second beta for iOS 15 on Thursday, June 24. The update includes FaceTime's "SharePlay" feature for the first time, a new Maps icon, updates to Focus mode, in addition to many other changes and bug fixes.
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.
Apple officially announced iOS 15 at WWDC Monday, June 7. With that announcement, we got our first look at brand new features like redesigned notifications, FaceTime screen and music sharing, and Focus modes in Do Not Disturb. All of these new iPhone features are available to test out today, thanks to the iOS 15 beta.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
When you need to subtly glance at the time or check your workout metrics without raising your wrist, the always-on display (AOD) on your Apple Watch comes in handy. However, Apple makes it seem impossible to disable it temporarily. You either choose to leave it on or off, with no clear way to shut it down for a while. It might not be obvious, but there is a shortcut that can do just that.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
The tech world was taken by surprise this week with the unexpected unveiling of Snap's augmented reality Spectacles smartglasses.
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
I'm always looking for solutions to problems people are having with their smartphones. This means I spend a lot of time browsing forums and release sites looking for new apps. In doing so, I find a lot of apps that don't quite solve a major problem, but are nonetheless pretty cool. I came across four of those this week.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
Captions are great for catching every word and important sound in a movie or TV show, but now there's a way in Google Chrome's desktop browser to enjoy captions for any audio file or source. You could ensure you never mishear a comment during an online meeting, and you could even follow along to a song's lyrics on platforms that don't already have in-sync lyrics, such as SoundCloud.
For those of us without rice cookers, conventional wisdom tells us that the stove is our only real option (unless, of course, you dabble in microwavable rice). However, if you're only using the stove for cooking rice start-to-finish, you're missing out on the easiest way to make perfect rice every time.
The battery on your iPhone can go from 10% to completely dead in a matter of minutes, or at least it can feel that way. Apple does prepare you with an alert when you hit the 20% and 10% mark, but it's easy to forget to charge your iPhone before it dies even with those notifications. That's why you should also be notified when your battery's down to 5% remaining.
Most of you probably hate ads on your smartphone, but they're a part of modern digital life. As long as apps like Instagram are free to use, then we'll need to pay by dealing with posts, videos, and pop-ups trying to sell us stuff. Well, not necessarily, so long as you're OK with a few compromises.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.
After a slow phase-out, Google Play Music was shut down in December 2020. The songs you uploaded or purchased are still on Google's servers, but even those will be deleted on Feb. 24, 2021.
Apple wants to support the advertising economy, but its primary focus of late has been user privacy and security. In Safari, cross-site tracking, which lets content providers track you across websites and apps to show you more targeted ads, is disabled by default. However, content providers can get around that using less privacy-invasive ad measurements, but you can stop that too in iOS 14.5.
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
The world of politics can sometimes get a little toxic, but with the new administration, there's already a bit of whimsy creeping back into the online meme space.
Samsung's One UI 3.0 skin is built on top of Google's Android 11 open source code base, which means you get all of the standard features, plus some cool bonus stuff from Samsung. However, it's one of those standard AOSP features that you might find most useful if you send a lot of ADB commands.
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.
Get your holiday shopping done early with these deals on software, e-learning classes, and gadgets. These Cyber Monday goodies include something for everyone at a can't-miss additional 20–70% off sale prices.
Quietly, while the rest of the world was engaged in pandemic and political concerns, a few weeks ago Facebook casually upgraded its Spark AR platform with what it calls Unified Effect Publishing.
It's Black Friday time, and in 2020, that means a lot of online deals to make up for more stores closing on Thanksgiving, as well as everyone avoiding in-person shopping because of the coronavirus. But while you may wish to grab a better 65-inch 4K TV, the new PlayStation 5, or some hacker hardware on sale, Black Friday is also the best time to invest in your programming and cybersecurity education.
What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality.
You have an assignment due, whether it's homework for school or a project for work, but you've only got a few hours left. There's no way you're going to finish in time and do a good job, and you don't want to turn in anything incomplete or half-assed. While it may seem you're out of luck, there's a simple way to buy yourself more time.
It's pretty clear with all of the annoying "Get YouTube Premium" pop-ups that litter the YouTube app that Google really wants you to pay for its Premium membership tier. That's why you'll see that "Get background play with YouTube Premium" ad after closing YouTube with a video playing — even in iOS 14 which supports Picture in Picture playback. But there are workarounds for background listening on iPhone.
