Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now.
Binance, a China-based cryptocurrency exchange, is rapidly gaining popularity thanks to the sheer selection of digital currencies you can purchase — Ripple (XRP), Tron (TRX), IOTA, and Stellar (XLM), to name a few — using both Bitcoin (BTC) and Ethereum (ETH). Binance has an iOS app, and there are a couple ways to install it. Either way, you can trade cryptocurrency from your iPhone today.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Mira Reality unveiled the Mira Prism yesterday and people immediately got excited about it. The Mira Prism uses no electronics besides your iPhone and it works pretty simply. You have a semi-transparent screen in front of your face. Once you open the Mira app on your phone, you just slide it into the Prism and your screen will be reflected across your vision. The Prism seems to be fairly similar to the HoloLens and Google Glass.
I have spent a good portion of this year traveling between cities and various emergent technology conferences and events. Most of these events have been really good, but in terms of augmented and mixed reality, the Augmented World Expo, in its eighth year running, definitely stood above the rest.
Last week, Next Reality wrote about how the Microsoft HoloLens team is partnering with thyssenkrupp. Their mission? To bring mixed reality to the workplace. Now, Microsoft has just confirmed in a blog post that the HoloLens has passed the basic impact tests for protective eyewear in North America and Europe.
Samsung's new Galaxy S8 can turn into a PC with its DeX dock, but while that may sound like the future of mobile computing on the surface, there are definitely a few issues with the entire setup.
Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone.
DigiLens, a company specializing in optical waveguide technology, recently announced that they had closed a $22 million round of strategic investment, also known as Series B funding. This round brought in Sony, Foxconn, Continental, and Panasonic, as well as more traditional venture investors such as Alsop Louie Partners, Bold Capital, Nautilus Venture Partners, and Dolby Family Ventures.
For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed before widespread adoption will start.
With the release of the HoloLens, Microsoft has put itself in both a great position while giving the competition a serious target to aim for. This is normally the case for anyone that is first to the market with a new idea, and now we've finally got a good competitor HoloLens coming. Stereolabs, a company known for its impressive 2K stereo camera, will be entering the mixed reality head-mounted display space with a Developers Kit as soon as early-2017.
While it may not sound scary right off the bat, Blue Coat Systems now has an intermediate certificate authority. If you don't know what a certificate authority (CA) is, or who Blue Coat is, who cares, right? But you should... whether you use Mac or Windows.
Google I/O is right around the corner, and everyone's expecting new virtual and augmented reality news. Here's what to expect from this week's announcements.
For reasons unknown, Microsoft decided to change the way the Guest account feature in the new Windows 10 operating system works. In previous versions, the Guest account feature allowed you to set up a limited account for other users so they don't have access to your important documents and settings. Now, the process requires assigning an email to a new account and configuring share settings.
The day has finally come, and after quite a bit of hype and buildup, Windows 10 is now officially available. The update itself is on a staged rollout, which means it will be slowly becoming available to users over the coming weeks and months, so don't panic if you haven't already received an update notification. Besides, you have until July 29th, 2016 to download your free copy of Windows 10 if you're eligible, so there's plenty of time to get your ducks in a row.
As this generation continues to evolve, we become more involved with social media. For example, you may have a Facebook, Twitter, and a Google+ account, and be heavily involved in using all three, but the constant switching between sites, logins, and conversations can get very tedious.
Remember those old vinyl records? Remember jumping on the 8-track bandwagon? Switching over to cassette tapes? How much money you spent converting your music collection to compact discs? To MP3s?
Greetings my fellow aspiring hackers,
Imagine… being able to watch television on your PC. And imagine being able to stop, pause and record those television shows. Well, in Windows 7 it's totally possible. This video shows you the possibilities of Windows Media Center.
The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan.
The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content.
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.
San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform.
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming.
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping up your AR IQ if you're unfamiliar with the finer points of the space.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
