After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event.
While the three new iPhones won't even be announced until Sept. 12 during Apple's fall event, case makers are already primed for the launch of the devices. Some case designs are already live on manufacturer websites, and you can even buy or preorder cases for the iPhone XR, iPhone XS, and iPhone XS Plus to have right now or on launch day.
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.
Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
We are still months away from Google unveiling the new Pixel 3 and 3 XL. As rumors continue to trickle in revealing more about what it will look like and its specs, we've learned an important aspect — who is actually manufacturing them.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires a depth sensor).
Earlier this week, Snapchat announced a partnership with NBCUniversal regarding the 2018 Winter Olympic Games in South Korea. Starting on February 10, Snapchat will be streaming a feed of NBC's live broadcast of the Olympics in Pyeongchang.
RED has apparrantly been blowing minds with the revolutionary technology inside its upcoming Hydrogen One. Like the Razer Phone in late 2017, most of the cool tech lives inside its screen — which, also like the Razer Phone, is unlike any other on the market today. RED, too, is poised to make some major waves in the coming months, as its phone should be arriving in stores this summer.
Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we're finally getting a look at how it works.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Usually paper beats rock. With augmented reality, The Rock beats paper. Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne "The Rock" Johnson, star of the forthcoming reboot, Jumanji: Welcome to the Jungle.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
With augmented reality comes an infinite realm of possibilities for storytelling. We have seen it through wineries telling their history with interactive AR experiences and through authors that use augmented reality to bring portions of their books to life. However, filmmaker Peter Jackson might take the cake on creating an incredible new way of storytelling.
Buyers can't wait for their Tesla Model 3 to be delivered. But with no clear arrival date in sight, buyers are starting to get a little antsy waiting to see what the Tesla Model 3 will look like up close. Luckily, Tesla accessories seller EVANNEX partnered with technology firm Kinetic Vision to try and satisfy buyers for a while by creating an app that lets you view an augmented reality Tesla Model 3 that's nearly life sized.
Furniture arranging apps have been rolling out on different platforms for a while now thanks, in no small part, to augmented reality.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
