News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.
Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
Driverless partnerships continue to appear as Continental AG, leading German automotive manufacturing company, has signed a strategic cooperation agreement with global electric startup, NIO. The goal of this partnership is to research, share, and develop autonomous technology, among other developments.
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
Google loves to play games. That's just what they did when they went ahead and teased us with a few Android O hints after Reddit user Zitroney unlocked an Easter egg in a Google Creative Lab developer's app ShortStories.
The Google Play Store is known for some pretty random promotions and offers, most of the time it's a free book or a discounted movie. But this time, an entire season for Game of Thrones is up for grabs. Yes, that's right, all of Season 5 of Game of Thrones is free to download, watch, or just stash in your library for later.
If you tend to go over your data allotment each month, or are constantly afraid you will, Verizon Wireless is giving you chance to relax a little bit with up to 2 GB free data for two months.
HTC is one of the few OEMs that make it easy to unlock the bootloader on their devices. And while they do warn you that doing so voids your warranty, they don't tell you that it also prevents you from collecting promotions that come with their devices.
Researchers at the University of California, Riverside and the University of Michigan announced recently that they have developed a hack that works 92% of the time on Google's Gmail system on Android, as well as with the H&R Block app.
'Tis the season... for cheap (and free!) video games. THQ's Humble Bundle lets you get 7 games for any price you want, and now they're making it even better by offering fans a free Steam copy of Metro 2033 just for liking Metro on Facebook, which is gearing up for the latest Metro: Last Night release.
Learn how to make a Swarovski crystal pendants that can be used to make your own necklaces by following the tips in this tutorial. You will need a pair of needlenose pliers, a chain, Swarovski beads, and bails (a pinch bail). You can get the beads from ArtBeads or FusionBeads, which offer shipping promotions and low prices. Once you have these items it is simple to put the pendant together. Simply take the bail and open it with the pliers. Slip the bail through the hole of whatever bead you b...
Watching wrestling was always fun as a kid, but playing wrestling video games is always fun, no matter what the age. One game in particular is WWE SmackDown vs. Raw 2009 for the PlayStation 2. Check out this tutorial on how to get Hornswoggle out of the ring in WWE SvR 2009.
Got 3D glasses leftover from the Superbowl? Time to break them out! You will need cheap 3D glasses from television promotions or you can grab them off eBay for this demonstration. Or you can simply make your own 3D glasses red and blue or yellow and blue cellophane.
No matter what kind of business you have, small or big, online-based or not, when you're dealing with email marketing, the number one things your targets will see is the subject line, and if your subject line looks spammy or uninteresting, it's not going to help you one bit.
DJ Tutor teaches you how to organize your own DJ event when it comes to promotion, and legal issues.
The Gorillaz have launched a new app in promotion for their new album Humanz that allows you to "[s]tep inside the hallowed halls of the Gorillaz house" through the power of augmented reality.
With shows like "The Mandalorian" and movies like "Frozen 2," Disney+ has quickly become a must-have streaming service. However, with Netflix, Amazon Prime Video, and Hulu, adding another subscription-based service can become expensive — but there are ways to trim down the cost.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
This crafty cat scratch pad is a great way to recycle used boxes. You Will Need
There’s nothing a rabbit likes more than toys they can climb inside, shred, and drag around. With a good pair of scissors, you can make a steady supply of bunny-pleasers that won’t cost you a thing.
Becoming a chess master is very hard to do, and one of the most important things you need to learn is chess notation. Chess notation will help you study great chess games and learn classic moves and strategies. Check out this video and start studying, and who knows? You may be the next Bobby Fischer.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players.
Free stuff is pretty cool. Free internet is even cooler—and free internet that is actually free is the coolest. If you would rather avoid sitting in a Starbucks and having to listen to hipsters discuss the proper length of cropped jeans, then this should be of interest.
Have an opinion and want the whole world to know it? You're not alone! There are many online outlets for you to type up your review, whether it be for a restaurant, play, movie, book or anything else you have recently experienced. Check out this video for tips on how and where to post your exciting review.
Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers.
Yes, you read that headline correctly. Spotify now has 140 million monthly active users, which is up from the 126 million users on the streaming service last year. (If you're wondering, Mexico's population is currently 127 million.)
Online lives could be made easier now that Facebook, Instagram, and Messenger are testing merged app notifications. 'Could' being the operative word!
Google added a new feature to its mobile app that pairs your searches for events with direct summaries of activities from sites like Eventbrite and Meetup. If you see an event you like, then you can tap on it to check it out for more fun details or book your ticket directly through the providing website.
WinFuture, a German tech-news site, has leaked a spec sheet for the upcoming Samsung Galaxy S8 and S8 Plus. We previously covered all speculation and leaks in our rumor roundup, but thanks to Roland Quandt, we now have a very clear look at what to expect from Samsung's latest flagship release.
In the wake of Google Glass' failure, we can expect other companies to fill the void in due time. Perhaps unsurprisingly, Snapchat may be one of the first.