News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater.
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
QR codes have become a staple in our everyday lives. Companies use them for everything from marketing promotions to movie tickets thanks to security they provided for these types of transactions. But for years, Android users had to download an app to scan these codes. Well, not anymore.
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Hearthstone, Blizzard's online card game, combines strategy with a fun spin on the World of Warcraft lore to create a unique experience. With the latest expansion (The Witchwood) on the horizon, you'll want to make sure your collection is ready for when the set drops in April. Fortunately, you can get free packs on iPhone or Android to help prepare.
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
As my fellow cheapskates know, Groupon is an oasis. From discounted vacations to reduced-price massages, it has — nearly — anything and everything. It's great for discounts on dining and travel, but I've never thought of it as a place to shop for smartphones ... until now.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
Ok, I have to admit, I drop my phone around 2–4 times a week. I'm horrible at protecting it and I've gone through my fair share of cracked phones. Most of the time, once the phone is cracked it's just easier to get an entirely new phone, rather than have to fight your phone provider for a fix.
This year's Nexus devices are already two of the best bang-for-your-buck smartphones on the market, but with a new sale price from several retailers across the net, they might just be an unbeatable deal.
Just last month, Microsoft announced plans to take away a huge chunk of storage from the free tier of their OneDrive cloud service, and users are understandably quite upset. At the same time, they reneged on an offer to give Office365 users unlimited OneDrive storage, and instead, will only be offering 1 TB of storage.
Ask around anywhere that Android users gather online, and you'll find that SwiftKey is almost unilaterally the most highly-recommended keyboard for our favorite mobile operating system. It's no surprise either—SwiftKey's combination of insanely accurate word predictions and rapid-fire gesture typing comprise a hard combination to beat.
It seems like every cloud service out there is offering tons of upgrade options and free promotions to give people as much space as they need to store their files online. I personally have over 100GB of Google Drive space which is shared between multiple computers, phones, and tablets, so keeping track of everything can be a huge pain in the ass.
Update: April 24, 2014 Looks the the one day availability was a precursor to a wider launch, as now anyone can buy a pair of the Glass Explorer Edition without needing an invite. Check out Google's Glass Shop for some easy ordering, still with the $1500 price tag.
It takes more than a kicky costume to become a professional wrestler. Start young to build up your basic wrestling skills and athleticism. To turn pro you’re going to need some acting flare, love for performing and a little luck.
Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner.
Facebook's shadiness when it comes to user privacy has never been much of a secret. The Cambridge Analytica scandal, however, has thrown the company and its practices into the limelight, with users taking their data more seriously than ever. If you're one of those users, you might want to check your "Location History" to see if and how Facebook's kept tabs on your whereabouts.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.