News: Doritos & Mountain Dew Remix Their Super Bowl Songs of Fire & Ice on Snapchat
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
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News: Snapchat Launches In-App Store with 'World's First AR Superstar' Hot Dog Toy & Other Swag
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
News: Consumer Smartglasses Powered by Intel Could Arrive This Year, Report Says
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
News: Magic Leap May Have Shed Light on the Name of Its AR Operating System in Trademark Filing
It looks like Magic Leap is getting its ducks in a row to launch its Magic Leap One: Creator Edition as the company's name is once again showing up in US Patent and Trademark Office (USPTO) filings.
Apple AR: Apple's ARKit Update Already Being Taken to New Levels in These Developer Experiments
Thanks to Apple's beta preview of iOS 11.3 released last week, app developers are already experimenting with the ARKit capabilities that will be available to regular users this spring.
News: Apple Invades Grammys with iPhone X Animoji Karaoke for Childish Gambino & Migos
On Sunday, the annual Grammy Awards delivered its usual mix of fashion, live performances, and music industry magic, but this time with one important difference: Animojis.
News: Forget Face Masks, Facebook Is Working on Full-Body AR Camera Effects
Facebook may have shamelessly copied Snapchat and its camera effects for faces (as well as its World Lenses), but it might beat its social media competitor to virtual body augmentation.
News: Lenovo Mirage Star Wars AR App Gets 'Last Jedi' Update, Including Porgs & New Lightsaber Duel
Although The Last Jedi hype has mostly passed, there are still a good number of fans out there dueling Sith lords in augmented reality via their new Lenovo Mirage headsets. Now, thanks to an update on Thursday, those aspiring Jedi have a new AR challenge to engage in the Star Wars: Jedi Challenges app.
News: Augmented Reality & VR Take Flight in New Airbus iPhone App
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
News: Apple iOS 11.3 Update Introduces Brand New Set of Animoji Characters
We knew it was coming, it was just a matter of when. Apple has just announced iOS 11.3, a new update for iPad, iPhone, and iPod touch, and it will include a brand-new set of Animoji for the iPhone X.
Apple AR: This App Totally Lets See Your Weed Right in Front of You, Man
If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR.
News: Augmented Reality Haunts Meitu Apps in the Name of 'Insidious: The Last Key'
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
News: StubHub Punches Augmented Reality's Ticket to Help Fans Navigate Super Bowl LII
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
News: Maroon 5 Dives into Augmented Reality with Music Video Created Entirely in Snapchat
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
News: If You've Ever Wanted X-Ray Vision, Check Out This Combination of Augmented Reality & Ultrasound
Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful.
YouTube 101: How to Enable the Dark Theme on Your iPhone
One of the downsides to iOS is the lack of a true dark mode. While Apple has offered a workaround, third-party developers have taken it upon themselves to implement dark themes in their apps. While big names like Twitter and Reddit have led the charge for some time, it appears YouTube is the next app to join the party.
News: This Is How Amazon's Alexa Works on the Vuzix Blade
Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we're finally getting a look at how it works.
News: Lenovo's Newest Smartglasses Aimed at Enterprise Rather Than Consumers
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
News: WayRay's Auto Techno Video Will Make You Want to Add AR to Your Driving Experience
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
News: Dell Becomes First PC Maker to Partner with Meta to Offer Augmented Reality Headsets
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
News: Rokid Glass Offers a Fashionable Entry into AR Smartglasses Space
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
How To: Stream iPhone Games Directly to Twitch
While the Twitch app for iOS came out way back in 2011, livestreaming iPhone games was a rarity until Apple recently updated its ReplayKit in iOS 11. However, Twitch hasn't jumped on the bandwagon yet, but that doesn't mean you can't livestream your iPhone games to Twitch right now.
News: Bill Gates-Edited Time Magazine AR Cover Works on Apple's iPhone, Skips Microsoft's HoloLens
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
News: Niantic Casts Procrastination Spell on Harry Potter Augmented Reality Game
Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest.
Apple AR: iPhone X Face-Masking App Gives New Meaning to 'Incognito Mode'
Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers.
News: Concept Video Hints That First Mainstream AR Smartglasses Could Feature Glass from Apple-Backed Corning
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
News: The Amazing Secret Santa Gifts Meta Employees Exchanged in AR Over the Holiday
What do you get a co-worker for Christmas, Hannukah, or Kwanzaa when he or she already has a Meta 2 headset?
News: This Choose-Your-Own-Adventure AR Game Makes the Merge Cube a Compelling Stocking Stuffer
Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extended sessions of virtual adventure in the palm of your hand. Available for $2.99 through the App Store or Google Play, 57° North is a choose-your-own-adventure game that takes place in augmented reality.
News: Twitter Hijacks Tim Cook's Pokémon Go Tweet with iPhone Battery Complaints
To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company's ARKit platform made possible.
News: Bitcoin Cash Is Now Available on Coinbase
Bitcoin Cash (BCH) has officially arrived on Coinbase, which means you can now easily buy, sell, send, and receive the digital currency without having to manually set up a wallet or trade on an exchange like Poloniex. This addition has boosted the price of BCH, which is currently trading at around $3,400 a coin.
News: First Footage of Magic Leap's Music App with Sigur Rós Revealed
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
News: Honda Thaws Our Cold Hearts with Augmented Reality Get Well Cards for Hospitalized Children
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
News: London Shoppers Can Now Design Their Own Nikes in Augmented Reality
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
Apple AR: Make Song Lyrics Flow Right Out of Your Speakers with This iPhone Augmented Reality App
So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality.
News: Mozilla Launches WebXR Viewer iOS App to Let Developers Experiment with ARKit
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
News: Apple's First Augmented Reality Commercial Is Short but Powerful
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
News: Mercedes-Benz Gives the Auto Manual a Virtual Boost with Augmented Reality
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
News: Google's New Pixel AR Stickers for 'The Last Jedi' Let You Take Star Wars Characters Anywhere
With just a few more days to go before its release in theaters, the Star Wars: The Last Jedi push has gone into overdrive. On Monday, Google released "The Last Jedi AR Stickers," a set of augmented reality stickers that lets users put a number of different Star Wars characters and objects into the real world.
News: Now You Can Track the Bitcoin Mania Bubble in Augmented Reality
You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, early adopter — now you can.
Apple AR: Vogue App Shines an AR Spotlight on iPhone X Owners
When it comes to identifying what's fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list.