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Brief Reality: Industries Are Flocking to Augmented Reality

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.

News: B2B Software Company Kaon Bets Big on Google's Tango Phones & AR

At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.

News: 14 Types of Bacteria & 10 Strains of Fungus Are Responsible for All the Delicious Flavors of Cheese

If you want to appreciate the value of microbes, look no further than a chunk of cheese. Because cheese roughly traces back to the Neolithic Era, we might say the earliest cheesemakers were the first humans to manipulate microbes—without even knowing it. Now, thanks to microbiologists and the long tradition of cheesemaking, we know a lot more about the microbes that make our favorite types of cheese possible.

News: 3 Ways Developers Are Already Turning Mixed Reality into a Multi-User Platform

Microsoft's HoloLens may the coolest new advancements in technology we've seen in quite some time, and anyone (with deep pockets) can buy one right now. But so far it's been an isolated platform where you experience mixed reality alone and others watch you air tap nothing but air. Developers are working to change that, and we're seeing the first examples crop up online already.

News: One Magic Leap Mystery Solved—Former Senior Dev Paul Reynolds Confirms Unity & Unreal

After many months of endless speculation over the mysterious augmented reality platform Magic Leap, software engineers worldwide have been waiting for any news of what development environment this amazing technology might use. Thanks to Paul Reynolds, the former Magic Leap Senior Director of SDKs and Apps, we no longer have to guess. Just like existing mixed, augmented, and virtual reality platforms, developers will be able to use their experience with Unity and the UNREAL engine.