The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game.
Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
Magic Leap One owners with itchy trigger fingers may have their itch scratched next week, as Magic Leap has shared a brief teaser on Twitter for the long-awaited Dr. Grordbort's Invaders game from Weta Workshop.
While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.
Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
This year marks the first for Apple to exclude the Home button from any new iPhones. If you're going from a Home-button iPhone to a new XS, XS Max, or XR, you might be a bit stumped when trying to perform basic tasks, such as activating Siri. While you can't hold down the Home button any longer, there's a new method that's just as quick.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
In the latest update to its augmented reality platform, Wikitude has introduced new plane detection capabilities that can anchor virtual content to surfaces at any orientation.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.
Less than 20 days after the launch of Magic Leap One, Mapbox has jumped at the chance to provide its map services to Magic Leap developers through its Maps SDK for Unity.
The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets.
If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, with the first public release of its Bridge Engine on Thursday, the company continues to expand the features its platform has to offer, with hopes of bringing in more developers to utilize it.
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.
One of the most popular mobile games out there for kids has added an augmented reality mode that brings the titular character into the real world.
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit.
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
In the latest example of life imitating art, IBM has applied for a patent for a video censoring system that looks a lot like the "Arkangel" child monitoring system from the latest collection of modern sci-fi fables from Black Mirror on Netflix.
With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
Magic Leap has reached a major milestone in the lead-up to the launch of its Magic Leap One: Creator Edition by opening access to its developer portal and software development kit (SDK) to all developers.
Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.
