In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Magic Leap shows up in the weirdest places. Last week, right at the start of World Cup fever, for some reason, the Magic Leap One appeared on a Brazilian television show.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light.
Netflix releases monthly reports on major ISPs relating to how well their service works on each provider. The purpose is to educate the public on their choice of service provider, but since many of us hardly have any choice at all when is comes to an ISP, it backhandedly works to shame them (if they're even capable of feeling shame under all those millions of dollars).
This week, Silk Road was shut down for good when the FBI seized the anonymous online marketplace after Ross Ulbricht, aka Dread Pirate Roberts, was arrested. This comes just two weeks after another illegal marketplace called Atlantis shutdown. However, there are plenty of other black markets hiding within the Deep Web, freely and anonymously accessible using the Tor browser.
If you have created a product and want to start selling it, watch this video. It will give you some general ideas for steps you can take to market your product and attract interest from consumers and investors.
No matter what kind of business you have, small or big, online-based or not, when you're dealing with email marketing, the number one things your targets will see is the subject line, and if your subject line looks spammy or uninteresting, it's not going to help you one bit.
Confused by TikTok? Trying to grow your Instagram fanbase? Aiming to create the perfect Facebook ad? Growing an audience might be challenging, but with the right strategies, it is possible — and fun.
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
Avian flu is making the news again with new human cases in China reported in January. What does "avian flu" mean to you—and how dangerous is it?
I went to one of the Berlins market on a search for Pearls / Beads and other stuff for Macrame. I really love the sound of this market which is in lots of different languages of the world and its so cool. And then I went to Alexanderplatz and you can see how it looks there, if you haven't been there.
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There are many different applications available on the Android market today, and if you want to download and use a lot of them on your Droid Bionic smartphone, you'll need a great way to organize them. Thankfully, Motorola has provided this guide on creating "app groups" which serve to better categorize your apps into folders.
The Xperia Play is a Sony Ericsson smartphone on Verizon built for gaming on the go. The mobile phone features a slide-out gamepad that you can use to navigate the web and play different gaming apps preloaded on the phone or downloadable from the Android market.
There are a variety of sensors on the market for your digital SLR camera - but which one is the right for you? This tutorial gives you a good run down of each sensor with their strengths and weaknesses so you can easily pick the best one for you.
If your band has gotten to the point where you think there is market for your music on iTunes, well done. You're probably wondering how you actually go about selling your music on iTunes. This video will show you one way to submit your music to iTunes using a service called TuneCore.
Mark Dommen, chef-partner of San Franciscos One Market Restaurant, advises viewers against the wrong approach: Do not use a dull knife, do not carve at the dining table (as much as you might want to), and do not hack at your bird willy-nilly. This video demonstrates all the wrong ways to carve a turkey. Pay attention for advice on the correct way to carve a turkey!
When you move into your first apartment, it's a magical and joyous experience. And then the reality hits that you're broke, have no furniture, and the shower doesn't work. We've all been there, and while we can't aid you with your shower problems, we can help with turning mismatched flea market chairs into a set of more coherent seats.
In this tutorial, we learn how to play the auction house market to make gold in World of Warcraft. The first way to make money is to play the world of bets so you can sell things that people need for a 300-500% income on what you are selling. After this, you will make hundreds and thousands in goal in just the first day. After you do this and get the hang of it, it will quickly turn into one of the easiest ways to make money while playing this game. Practice learning the auction house and wha...
Forex— what is it? Any investor could tell you a complicated description of what Forex is, but the basics of the FX currency markets is— an over-the-counter financial market for trading currencies. The foreign currency exchange market has no central exchanges like the stock market and little regulatory oversight. With this beginner’s guide, learn the trading basics.
Storing your groceries or recent purchases from Target in the provided plastic bags may be convenient, but think of how many people use these non-biodegradable plastic bags and then toss them every day and every year. Help clean up the environment by making reusuable tote bags from t-shirts!
A video presentation by Jeff White on the role of Mattress and Box spring Encasement in bed bug management plan and how it will help in early detection of bed bugs
The COVID-19 pandemic has hit everyone hard. With over 36 million American workers filing unemployment claims, finances are at the front of everyone's mind. Understanding your accounts has never been as important.
As government officials scramble to contain the new coronavirus outbreak with bans on large gatherings, travel restrictions, and school closures, the rest of us have to worry about how we're going to safely purchase water, toilet paper, groceries, and other household goods during the global COVID-19 pandemic.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
