Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
As far as overall security updates are concerned, we all know that iOS reigns supreme over Android. But just how bad do Android devices fare against Apple in general? A recent report will have you second guessing some companies the next time you're in the market for a handset.
Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popularity of the dancing hotdog.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
With the massive popularity of online clothing brands like Missguided and Fashion Nova, it seems that shopping in-store is a thing of the past. I admit that I love browsing from the comfort of my own bed, but there's something to be said for actually going to a store, speaking to people with similar tastes and penchants for shopping. Fortunately, with Frenzy — Shopify's new app for iOS — you get all of the convenience of online shopping, plus the opportunity to interact with other users in pe...
Savor this moment: we've got a confirmed number of sales for the Google smartphone. We say this because unlike most hardware manufacturers, Google refuses to share official sales numbers for their phone. Instead, during earning reports they simply bundle the product under Alphabet's "Other Revenues", leaving us in the dark about how successful the product is.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
More details about Google's latest Taimen device have been revealed all thanks to Geekbench. We already know that Google has been working on a tablet-like third device next to its original Pixel 2 lineup. Though, Taimen is not confirmed to be part of the Pixel 2 lineup.
Oh, Waze—you know, that Google-owned traffic navigation app that tempts drivers into stopping at local food joints like Dunkin' Donuts and Taco Bell? Well, now you can even order a large iced coffee through the app before you even arrive at a fast food hotspot.
The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps.
You might notice that there's been a few changes around here. All of us here at WonderHowTo have been working hard to create fun new spaces and topic areas to dig our heels into. We've created a few brand new websites, spiffied up our design, and today we're launching the WonderHowTo network.
When the time comes to replace your car, you most likely have a checklist of criteria that you would like on the new one. Your car is possibly the most expensive possession you have—or the second-most expensive, after your home—so you want to make sure that you are not only getting what you want, but that you are getting the best deal possible.
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an image to unlock content, could succeed where QR codes haven't.
Sourdough is a delightful twist on your traditional bread, but creating and maintaining a sourdough starter can be a headache for many home bakers.
It feels great to wrap up in a big, fluffy towel after a steamy shower, but it's frustrating when that towel isn't quite up to the job. Over time, towels lose their ability to hold water and dry as needed thanks to daily use and the biggest culprit—laundry detergent.
This is a tutorial and informational video for people who are interested in art and wondering what type of real-life jobs they can do in the art world.
